The success of your online business relies greatly on sales letters as it is your primary means to communicate with your clients. They are also great tools for marketing your products or services to the public consumers. Utilizing these letters will significantly help you improve your sales, as they compel prospective consumers to purchase your products.
Writing a sales letter is not easy and there are a lot of guidelines to follow. You may opt to hire a copywriter but getting one will be very expensive and you may not afford it. So, why not get it free instead.
The Best Solution: Make Your Own
The best way to get a sales letter free is to make one. It will be fairly easy because you have sufficient knowledge about your product or service. You know its strength and weaknesses, its purpose and who could benefit from it. All you have to do is to translate your ideas into writing. Make it as appealing and persuasive as possible.
Take Advantage Of Internet Offers
It may be unfortunate for you if you can’t write a good sales letter. Fortunately, the Internet offers a lot of available sites from which you can get a sales letter free. Be diligent enough to browse the web, then you will find that a lot of sales letters are available for you without costing you anything.
You could take advantage of sales letters that are ready to download and use for free. It won’t matter what type of online business you have because these letters are available for a wide variety of different businesses. You may then use these to improve your sales and make your business grow.
The Advantages Of Having A Sales Letter Free
One obvious advantage of free sales letters, that are available on the web, is that it saves you time. They will also lessen your frustration of trying to write a good letter out from scratch. Aside from that, these letters are provided with a way to make quick and easy changes.
Another advantage is that you are spared from having to spend extra money to hire a copywriter to make a sales letter for you.
Always keep in mind that sales letters play a significant role in the progress of your online business. Make it a point to always include one in your marketing strategy.
Sales letters are commonly the best marketing tools that an online entrepreneur like you could use to improve your sales. However, no matter how effective these letters may seem to be, they usually end up being discarded by prospective customers. You may wonder how this could happen. The answer is pretty simple – your sales letter may be following an incorrect format.
Although making a sales letter requires some writing skills, you don’t necessarily have to be the best writer to be able to write an effective one. Most are actually made from following the same template. However, you may write your own effective template:
Serves As Your Guide
A template is like a step-by-step guide. In this case, it is a guide to writing an effective sales letter. It is very useful to you, if you have poor letter writing skills. It will certainly make writing a sales letter easier for you.
Normally, letter templates provide you the correct format of sales letter writing. Follow this format so can avoid having your sales letters being disregarded by prospects.
Using a letter template could significantly save you more time and effort. Composing a sales letter on your own may consume a lot of time, though. You may initially use it to make a sales letter that you can use to effectively sell your products and services.
A Tool To Enhance Your Writing Skills
If you are a novice writer, it make take long before you can master how to make an effective sales letter. However, you may use a sales letter template to practice over and over again until you become a better writer.
Get Great Results!
If you are an online entrepreneur, an effective sales letter would most probably be your most important marketing tool. Without it, you may find it hard to improve your sales online. If you cannot effectively explain and present your product to your prospective clients, then expect that you will not generate the sales that you aim for.
However, with the use of a sales letter template, you may be properly guided on how to effectively write a good sales letter that would get results.
Keep in mind that no matter how excellent your product is; how competitive its price may seem; and how well designed your web page may be, as long as you do not have an effective sales letter, all your efforts will be futile. So, do make sure that you have one for yourself.
If you are an entrepreneur trying to establish an online business, you should consider having a sales letter. A sales letter is an important marketing strategy component that will help you grow your business. It is a must have marketing and sales tool because it is your only means of connecting with your prospects.
How To Find Sample Sales Letters
If you are having trouble figuring out how you will make a sales letter, you may consult the web and look for samples of sales letters. A lot of websites are offering free samples of sales letters which could serve as your guide in making your own letter. You may download these samples straight from the Internet without any charge.
Learn The Style From Sample Sales Letter
A sample sales letter like any other letter follows a certain format. Discussed below are the components of a sample sales letter.
The header contains your company’s logo or name, address, contact information and your current e-mail address or website. After the header, what follows is the initial address. It contains the recipient’s name, job title company, current address, the city, state and zip code. After you have filled in the required information, you may now write the salutation with the recipient’s name e.g. Dear Margie.
The first paragraph contains the headline. In this section, you must state the description of your product and its benefits to the prospective consumers.
The next paragraph would be the main body. You could further explain here the potential benefits your consumers can receive from our product. You may establish a need for your customer and then convey a powerful message that your product could provide solutions to their problems. In this section, place every vital information you need to say to your consumers.
The last paragraph should be the closing paragraph. You could express your gratitude to your consumers for sparing some time to read your letter. You could also include here your contact information and clear instructions on how to get in touch with you.
Next would be the closing salutation such as sincerely, regards etc. Then place your name, title and contact information below it. Make sure you put your signature above your printed name.
Having a sample sales letter will definitely help you in making an effective sales letter. Just be patient enough and practice more and soon enough you will be a better writer.
The way you grab a reader’s attention right away is by giving a UNIQUE benefit, often with URGENCY or time limit.
Because people are so busy, they may pass on reading what you have to say. But by installing a little urgency in the headline, you get them to take a minute to read the first few paragraphs, which IS the goal of the headline anyway.
Now, the only reason anyone does anything is to gain a benefit of some sort.
However, it’s far more compelling if you offer a unique benefit. Michael Porter calls that differentiation.
In the old days, Eugene Schwartz called it having a “mechanism.”
You have ONE PAGE or above the fold on a computer screen to convince people to READ MORE. That’s all you have. Most people think the headline is the most important part of the letter. And it is … BUT the lead consists of the headline and then the first 3-5 paragraphs. You MUST GRAB attention in the lead…NOT just the headline.
You do this by emphasizing unique benefits. And sometimes you throw in proof or credibility…just enough to convince people to read on. You might, for example, use a few testimonials or quote a few magazines or experts.
Your product is as good as the sales you make. Unless you make sales you don’t have a business, no matter how good your product is. Good sales people are sought after and companies are willing to spend millions on hiring and training excellent sales people simply because they have a direct impact on the company’s profitability. A good sales person is therefore unafraid of recession or the fear of being laid off.
In online marketing a sales letter is the counterpart of a direct sales person. Just as a sales person with poor selling skills will not be able to make a successful sale of the best products in great demand at the most competitive prices, in the same way a poorly composed sales letter will not be able to convert readers into prospective customers.
It is thus imperative that you have an excellently crafted and composed sales letter for achieving your goals. Your sales letter must be absolutely convincing so that your readers are compelled to take necessary action and become potential customers and not remain mere readers.
The caption used must be attractive and compelling. You can grab your reader’s attention by appealing to their emotions, wants and desires. To do this you must understand your target audience and what their expectations are.
For instance, if you are catering to a business network they may want to know more about driving high quality, targeted traffic to their business sites. They will then plug up the traffic into a turn-key system which will do all the conversion and selling for them. In short, they are interested in knowing how to set up a business that will be profitable for them.
An example sales letter will read as follows: “REVEALED: How I Built a Million Pound Business from Home on a Budget. Step-by-Step Instructions” This contains exactly what a prospective business person will be looking for. Once you’ve got the attention you wanted devote the next few paragraphs in telling your own story. This can be easily achieved by following this procedure:
This way the reader will be able to trust you and will be ready to buy you before looking at your product. Build on the rapport you have established with the reader and highlight the benefits they will get if they bought products directly from you.
The concluding piece to the sales letter is to convince the reader to act immediately. The ultimate goal of your sales letter is to make sales so remember to tell your customer what to do after reading the advertisement. For e.g. you may include a line which says “Click to buy NOW!” or “Purchase NOW by clicking here.”
Get to know Push Button Letters Software. What is this? Just fill in the blanks, click a button and out pops a potent, targeted sales letter ready to sell your products or services!
One of the best methods of winning the hearts of potential customers is though a business sales letter. You may use this medium to advertise products and services to potential clients and use either a formal or friendly way of writing to them.
You may vary the style of presentation in your business sales letter depending on your product, your target audience and your kind of business promotion. It may include various promotional offers and new line of products, services or businesses.
While writing out a sample business sales letter at first make a rough draft of your message and preferably use the business letter format. Using a proper letterhead will enhance the image of your company and in case you don’t have one put in all the relevant contact information in your letter. Try and keep your draft concise and to-the-point at the same time include all important information about the product or service.
Try and follow the standard paragraph writing conventions. The subject matter and flow of the content should be logical. The first paragraph must introduce the product and the services provided in exciting terms. The second paragraph will be more explicit and talk in detail about the special offers etc of the company.
The concluding paragraph must include an action item or a suggested plan of action. You could use statements like “Bring this coupon to receive the free television” as guidelines for your clients. For your business sales letter to be really effective you must include next steps or instructions on how the client needs to proceed from there.
The business sales letter must be written carefully and appropriately using the business letter format. Your tone and style of writing could be your own and can vary from being formal to friendly and exciting. If you choose to write informally, remember to include all promotional messages like brochures, flyers and invitations with your letter.
If you choose to employ a more formal style remember to use your company’s letter-head. You can, therefore, use the appropriate stationary depending on the format you choose to adopt.
You have something you want to promote, right?
It’s probably a product, but it could be a service, group, idea or organization.
You want to know what the big secret of sales promotion letters that get results is?
Absolutely, the secret is explaining the benefits to the reader of them taking the action you want.
So let’s say you’re holding a sales promotion. And you want to write a bang up letter for it. How do you do it? Try this:
1. Get yourself a pad of paper or open up a text document.
2. Pretend you’re the person you want to take the desired action.
3. Think about it through their eyes, their feelings, their skin.
How does it feel? What do things LOOK like from their point of view?
4. Now from THEIR point of view or perspective, make a list of all the BENEFITS of them taking action on your sales promotion.
5. Write those benefits up clearly into a letter.
Now you yourself a dandy little sales promotion letter that’ll get you results.
Why? Because there’s only one reason in the world anyone does anything. To get results. We can get all airy fairy metaphysical on this. Or we can debate it. But any way you slice it, at the end of the day, the person ACTS because they see a benefit in it, however distorted or twisted that may seem to us.
Sales Promotion Letter Basics
What is a sales promotion letter you ask? It is one of the most important tools of making your public aware of your product. These letters are used to tell prospective as well as already existing clients about new services or products that your business wants to introduce.
Sales letters can be sent through either electronic or the old-fashioned snail mail. E-mails are generally preferred now that almost everyone is Internet savvy.
But even if it is an e-mail sales promotion letter, make sure that your letter gives all the information required and is in an understandable, user-friendly format.
You can choose either a formal or an informal approach to writing your sales promotion letter. You can choose based on your target audience, your market and the type of promotion you are looking for. There is no one standard format for these letters, in fact just about any sort of promotional correspondence can pass off for a sales letter.
However, don’t underestimate the importance of these letters. They are very significant in creating more awareness about your company and all the promo offers you are willing to make.
These letters are sent to a particular market type for your company or an audience to make them aware of your new offers. Letters are personal and direct and therefore more effective than blog-posts or ads in the newspapers or magazines. Because of this significant effect, you must make sure your promotion letters are well-designed and accurate.
What goes into a good sales promotion letter? First, make sure it’s captivating. Don’t write predictable, forgettable clichés that your customer will yawn at. Make sure you have eye-catching headlines, intelligent description of your product and a good understanding of your target audience.
As mentioned, the headings are often the clinchers in this case. Since the first impressions are almost always the last, it is important that you make a good one with an interesting heading. It has to make your reader want to continue with the letter. Give tiny clues but not the entire summary of your promo, otherwise reading the rest of the letter will be pointless.
It should be short, precise and hard-hitting. Make sure the rest of your letter is also compact and interesting and you needn’t worry about getting a sales boost soon!
Rule #1: You MUST have an OFFER
What is it you people get in exchange for doing what you ask? It’s the proposition.
Rule #2: There MUST be a WIFM or what’s in it for me
No one does anything without WIFM in it.
Rule #3: There MUST be URGENCY
You need a DEADLINE to create urgency
Rule #4: If possible, you need SCARCITY
We are powerfully motivated by scarcity, for better or worse.
Are you an entrepreneur who intend on selling your product and service via the internet? Are you unsure of how to write an effective sales letter of recommendation to grab the attention and interest of prospective customers? This article will provide effective tips that you can use when writing a sales letter of recommendation.
A killer sales letter of recommendation must consist of eight (8) components. And it is critical that you use all these items when writing your sales latter because this will ensure that it has a maximum input. Following is the list of eight essential components that are required in your sales letter of recommendation.
If you consider these eight pointers when writing your sales letter of recommendation then you are on the path to writing an effective and successful sales letter that can guarantee you customer’s interests to your products and services. You must also ensure that you take the time to brainstorm effective headlines that are necessary for successful sales letter of recommendation.
Need more help in writing your sales letters?
A professional sales letter is more inclined to attract prospective customers for your online business. But many online business owners are inexperienced in writing professional sales letters from scratch. And one cannot simply write a sales copy just by saying some basic details about the company. No! For business owners to be able to write professional sales letters, he or she must consider the following pointers.
People may often wonder what big deal about sales letters is. Well sales letters are the first thing readers will consider before they actually purchase your company’s product or service. By all means, it is the first impression they have on your product and business. And if you have created a clear and powerful sales letter, then you are guaranteed to have an increase in prospective customers who are interested in your business and what it has to offer.
Your professional sales letter must not include spelling and grammatical letters as this can lose customer’s interest to your products and services. Thus you must ensure that your sales letter is professional enough so that your business would remain highly competitive within the market. A well written sales letter must also display your professionalism and must be well stated and formatted.
Additionally, your sales letter should be free from all errors and must flow naturally. Remember, you do not wish to advertise your business death, so your letter should not only aim at receiving a sale from your customer’s money. That is, you should display a friendly relationship with the reader as this is the key to making increased sales for your online business.
Aside from ensuring that your sales letter is readable, professionally done letters should always be appealing. Broadly speaking, you must ensure that your sales letter look good with appropriate colour, style, size and font formatting, for this can higher the chances of customers reading your sales letter and actually purchasing your product. The type of style you use within your sales letter must be relative to the type of business or industry you are allocated within. For instance, if you are a toy making business, you should use primary, bright colours with crayon-like fonts to create your sales letter.
Now if you acquire assistance in writing your sales letter, you can use specialist software to help you create your professional sales letter. This in turn can be very cost effective and time saving on your behalf.
In retrospect, the first impression is vital for your business success. And this can be gained from a well written professional sales letter. Thus as a business owner, you must ensure that you take sufficient time in writing and creating the best professionally done sales letter to increase the progress of their business. Putting forward adequate effort and time into creating professional sales letters for your company would lead to successful results on behalf of your online business. Yes, it might take some time especially if you are new to the field of sales letter writing, but you wouldn’t be disappointed with the final results.
Do you intend on selling a particular product or service through the internet? And maybe you are uncertain of how to write an effective customer sales letter to grab the attention and interest of prospective buyers? Well this article will provide effective tips that you can utilize upon when writing customer sales letter.
A customer sales letter must include the following components. And it is important that you utilize upon these items when writing your customer sales letter because this will ensure that it gains maximum input. Following is the list of essential components that are required when writing customer sales letter.
The first component is for you to ‘develop a headline’. The aim of a headline is to grab the customer’s attention. Your headline must be powerful and can be a few sentences. Your product or services offered should be stressed within this headline. And it is recommended to test your headline first to see its return rates. You must also capitalize and quote your headline with the use of a red font colour when formatting. Such formatting steps have been proven to increase sales level for business owners.
Secondly, you must ensure that you have a ‘subheading’ which is a smaller headline usually known as a second best headline in your customer sales letter.
Additionally, you must include a salutation which is used to initiate a positive relationship with the customer. It is wise that you use a “Dear friend” salutation when addressing your customer.
The next step is for you to include an ‘Opening paragraph’ which must be straight precise and straight forward. Additionally, it should tell the reader exactly how they can benefit by purchasing your services or products. It is recommended that you start your opening paragraph with short convincing questions to prompt the reader to keep on reading.
You should also ensure credibility within your customer sales letter. And if you have made millions from your product, you should state this evident claim within your letter. Remember a customer prefers to see tangible evidence (payment total, or actual check) before actually purchasing a particular product.
You should also include worthy testimonials in your sales letter. The objective of your testimonial should be to support your credibility. Testimonials can be achieved by surveying previous customers. You can also write effective case studies relevant to your product. Within these case studies you must also write how your product has been helpful to numerous customers.
Mini-headlines must also be written below your testimonials and they should be benefit driven, concise, and simple. Additionally, you should include more testimonials in your customer sales letter as this can make your letter more powerful and convincing to the customer.
Considering the latter components when writing your customer sales letter is the key to having an effective and successful sales letter that can guarantee you customer’s interests and increase in your business sales. You must ensure that you follow these essential tips as they are necessary for the continuance and sustenance of your online business.
Want a software to do a customer sales letters for you?