Writing a business sales letter seems a daunting task because it entails persuading prospect customers to buy your product. Because of this, a lot of business owners resort to hiring freelance writers to write sales letter for them. While this can be of help, this is not really beneficial to the business since this comes with additional expenses.
The truth is, sales letter writing is really not as hard as you think it is. Even if you are a business owner who does not have any copywriting background, you can for sure create a business sales letter that will help you turn your prospect customers into loyal customers. In order to write an effective sales letter, consider these simple yet helpful tips below.
When writing a sales promotion letter, most business owners think too much of how their sales letter can be converted into a bucket of money. While this is the primary goal of writing one, focusing on this bottom line will not help you in coming up with a powerful business letter that will convince customers to patronize your product. This will only lead your prospect customers to think that you are just trying to drain them of their hard earned money.
An effective sales letter aims at letting the customers know of the benefits that they can get from buying the product. This can be done by highlighting the strong points of the products that set the product apart from the competitor’s product in the market. This task entails a basic knowledge of your prospect customers.
In order for you to pinpoint exactly the strong points of your product and relate them to the needs of your customers, you have to consider the demographics of your target market. Knowing your prospect customers will not only be helpful in achieving such goal, it will also allow you to perfectly attune your business sales letter in accordance to your customer’s needs. Knowing about your customers is the very key to developing an effective selling approach.
However, if your products have product-after-sale-support, make sure to emphasize them in your letter so as to convey a message that you are still there even after the sale of the product. Being able to successfully convey such message would for sure increase the number of your customers. Happy and satisfied customers will further do the marketing for you by spreading the word.
To be able to incite action, it will be helpful also to mention the advantages of making an immediate purchase of the product. Most customers, even if they have the intention to make a purchase, tend to procrastinate. Including a timed response incentive in your letter will make them act as soon as possible. This can be done by providing discounts for those who make a purchase within a certain amount of time.
Writing a business sales letter with these tips in mind will for sure allow you to create a powerful and effective sales letter aimed at increasing the number of your customers.
Online business entrepreneurs are always searching for ways to improve their marketing strategy. More often than not, online entrepreneurs tend to look at online marketing as a way to simply communicate with prospective consumers. However, they fail to get the idea that having a good sales marketing letter could be the key to success in marketing a product online.
The Limitations Of Online Marketing
The biggest disadvantage of having to market your product online is that customers would be reluctant to purchase your product because they could not actually see or even touch the product. They do not have the opportunity to personally inspect it. In addition to that, there is a lack of human interaction. It takes away your ability to convince customers and to address their actual concerns.
How Marketing Letters Help Online Selling
It is a fact that putting up an online business is a very lucrative business venture. But what most people do not know is that there are a lot of things to consider before you can build an online business. Your toughest challenge as an online entrepreneur is to market your online products.
In online selling, words are very essential. You must be able to translate emotions into words to compel people to respond. You must be able to direct prospective buyers to take action. You need to convey your product to the consumers. This is where marketing letters come very helpful.
A marketing letter is basically used for online marketing as a sales tool. It is a way to contact prospective buyers and persuade them to take a look at the products or services you are offering. It is more focused on being textual rather than visual.
If you have a very good marketing letter, there is a great probability that the prospective buyers will purchase your product.
The Importance Of Having A Good Marketing Letter
If you are an online entrepreneur, the Internet will serve as your avenue to reach out to prospective buyers. In line with this, your marketing letters will be sent via electronic mail or e-mail. Generally, over ninety percent of emails sent will never be fully read. So, make it a point to make your letters catch the attention and interest of the reader.
A good letter needs to be clear and convincing. Have a brief but precise headline. Make it catchy and interesting. Demonstrate a need and tell your prospects about what your product can offer and what it can do to solve their problems. Discuss the possible benefits that they could get from your product.
After you have stressed the relevant points, you should include your contact information or a link to your website. Provide clear instructions so that the prospects will not be confused.
You should always keep in mind that your marketing letter will serve as your sales tool in the absence of a salesman. If you have this in your sales tool arsenal, then you will surely have better sales.
The success of your online business relies greatly on sales letters as it is your primary means to communicate with your clients. They are also great tools for marketing your products or services to the public consumers. Utilizing these letters will significantly help you improve your sales, as they compel prospective consumers to purchase your products.
Writing a sales letter is not easy and there are a lot of guidelines to follow. You may opt to hire a copywriter but getting one will be very expensive and you may not afford it. So, why not get it free instead.
The Best Solution: Make Your Own
The best way to get a sales letter free is to make one. It will be fairly easy because you have sufficient knowledge about your product or service. You know its strength and weaknesses, its purpose and who could benefit from it. All you have to do is to translate your ideas into writing. Make it as appealing and persuasive as possible.
Take Advantage Of Internet Offers
It may be unfortunate for you if you can’t write a good sales letter. Fortunately, the Internet offers a lot of available sites from which you can get a sales letter free. Be diligent enough to browse the web, then you will find that a lot of sales letters are available for you without costing you anything.
You could take advantage of sales letters that are ready to download and use for free. It won’t matter what type of online business you have because these letters are available for a wide variety of different businesses. You may then use these to improve your sales and make your business grow.
The Advantages Of Having A Sales Letter Free
One obvious advantage of free sales letters, that are available on the web, is that it saves you time. They will also lessen your frustration of trying to write a good letter out from scratch. Aside from that, these letters are provided with a way to make quick and easy changes.
Another advantage is that you are spared from having to spend extra money to hire a copywriter to make a sales letter for you.
Always keep in mind that sales letters play a significant role in the progress of your online business. Make it a point to always include one in your marketing strategy.
Most attention in how to write sales letters info products focuses on writing headlines. But your first paragraph is very important.
Here are a few ways to begin. I’m borrowing liberally from John Caples’ classic Making Ads Pay. A lot of people don’t realize that in addition to Tested Advertising Methods he also wrote two other books: Making Ads Pay and How to Make Your Advertising Make Money. Both are awesome in classic John Caples style.
1. Continue the thought of the headline and expand on it
Whatever your main thought in the headline is, continue this in your opening paragraphs and expand on it. The headline is a promise of a result. So you open by elaborating on that result by painting a picture of it or telling a story that illustrates it. Or simply by explaining more about it.
2. The Gary Halbert If You-> Then Opening
This is one of my favorites. Gary didn’t originate it but he sure made it famous. And he always executed it so well.
Back in the day, the opening to Amazing Formula read If you’d like to sell your products by the hundreds or thousands, listen up. This might be the most important letter you’ve ever read.
That’s vintage Gary Halbert style. For those of you who don’t know who Gary was, he was a legend of copywriting and a hero to many entrepreneurs, in spite of his checkered history.
3. Begin with an authoritative quote
The classic sales letter for Dale Carnegie’s timeless book How to Win Friends and Influence People began with a John D. Rockefeller quote.
John D. Rockefeller, Sr. once said: “The ability to deeal with people is as purchasable a commodity as sugar or coffee. And I will pay more for that ability than any other under the sun.”
That’s beginning with an authoritative quote.
4. Hit ’em With a Challenge
This works well in the Internet age of skepticism. Instead of coming across hard sell, begin with a take away right off the bat questioning whether or not the person qualifies.
Here’s a classic quote by Bruce Barton:
“About one man in ten will be appealed to by this page.. The other nine will be hard workers, ernest, ambitious in their way, but to them a coupon is a coupon; a book is a book’ a Course is a Course. The one man in ten has imagination.
And imagination rules the world.”
Wow! What a great opening.
5. Lead off with a blockbuster testimonial
This is another one that works great in the Internet age. Lead off with your best testimonial.
You just can’t provide too much proof of credibility in the Internet age.
6. Spin a story that illustrates the main benefit
That’s another classic way to begin a letter.
John Carlton does this better than just about anyone. He’s the master of leading with a story that pulls you into the letter.
Now, once you get that killer sales letter written, you need a web page for it.
That’s an article I wrote over on Go Articles.
The way you grab a reader’s attention right away is by giving a UNIQUE benefit, often with URGENCY or time limit.
Because people are so busy, they may pass on reading what you have to say. But by installing a little urgency in the headline, you get them to take a minute to read the first few paragraphs, which IS the goal of the headline anyway.
Now, the only reason anyone does anything is to gain a benefit of some sort.
However, it’s far more compelling if you offer a unique benefit. Michael Porter calls that differentiation.
In the old days, Eugene Schwartz called it having a “mechanism.”
You have ONE PAGE or above the fold on a computer screen to convince people to READ MORE. That’s all you have. Most people think the headline is the most important part of the letter. And it is … BUT the lead consists of the headline and then the first 3-5 paragraphs. You MUST GRAB attention in the lead…NOT just the headline.
You do this by emphasizing unique benefits. And sometimes you throw in proof or credibility…just enough to convince people to read on. You might, for example, use a few testimonials or quote a few magazines or experts.
Your product is as good as the sales you make. Unless you make sales you don’t have a business, no matter how good your product is. Good sales people are sought after and companies are willing to spend millions on hiring and training excellent sales people simply because they have a direct impact on the company’s profitability. A good sales person is therefore unafraid of recession or the fear of being laid off.
In online marketing a sales letter is the counterpart of a direct sales person. Just as a sales person with poor selling skills will not be able to make a successful sale of the best products in great demand at the most competitive prices, in the same way a poorly composed sales letter will not be able to convert readers into prospective customers.
It is thus imperative that you have an excellently crafted and composed sales letter for achieving your goals. Your sales letter must be absolutely convincing so that your readers are compelled to take necessary action and become potential customers and not remain mere readers.
The caption used must be attractive and compelling. You can grab your reader’s attention by appealing to their emotions, wants and desires. To do this you must understand your target audience and what their expectations are.
For instance, if you are catering to a business network they may want to know more about driving high quality, targeted traffic to their business sites. They will then plug up the traffic into a turn-key system which will do all the conversion and selling for them. In short, they are interested in knowing how to set up a business that will be profitable for them.
An example sales letter will read as follows: “REVEALED: How I Built a Million Pound Business from Home on a Budget. Step-by-Step Instructions” This contains exactly what a prospective business person will be looking for. Once you’ve got the attention you wanted devote the next few paragraphs in telling your own story. This can be easily achieved by following this procedure:
This way the reader will be able to trust you and will be ready to buy you before looking at your product. Build on the rapport you have established with the reader and highlight the benefits they will get if they bought products directly from you.
The concluding piece to the sales letter is to convince the reader to act immediately. The ultimate goal of your sales letter is to make sales so remember to tell your customer what to do after reading the advertisement. For e.g. you may include a line which says “Click to buy NOW!” or “Purchase NOW by clicking here.”
Get to know Push Button Letters Software. What is this? Just fill in the blanks, click a button and out pops a potent, targeted sales letter ready to sell your products or services!
One of the best methods of winning the hearts of potential customers is though a business sales letter. You may use this medium to advertise products and services to potential clients and use either a formal or friendly way of writing to them.
You may vary the style of presentation in your business sales letter depending on your product, your target audience and your kind of business promotion. It may include various promotional offers and new line of products, services or businesses.
While writing out a sample business sales letter at first make a rough draft of your message and preferably use the business letter format. Using a proper letterhead will enhance the image of your company and in case you don’t have one put in all the relevant contact information in your letter. Try and keep your draft concise and to-the-point at the same time include all important information about the product or service.
Try and follow the standard paragraph writing conventions. The subject matter and flow of the content should be logical. The first paragraph must introduce the product and the services provided in exciting terms. The second paragraph will be more explicit and talk in detail about the special offers etc of the company.
The concluding paragraph must include an action item or a suggested plan of action. You could use statements like “Bring this coupon to receive the free television” as guidelines for your clients. For your business sales letter to be really effective you must include next steps or instructions on how the client needs to proceed from there.
The business sales letter must be written carefully and appropriately using the business letter format. Your tone and style of writing could be your own and can vary from being formal to friendly and exciting. If you choose to write informally, remember to include all promotional messages like brochures, flyers and invitations with your letter.
If you choose to employ a more formal style remember to use your company’s letter-head. You can, therefore, use the appropriate stationary depending on the format you choose to adopt.
You have something you want to promote, right?
It’s probably a product, but it could be a service, group, idea or organization.
You want to know what the big secret of sales promotion letters that get results is?
Absolutely, the secret is explaining the benefits to the reader of them taking the action you want.
So let’s say you’re holding a sales promotion. And you want to write a bang up letter for it. How do you do it? Try this:
1. Get yourself a pad of paper or open up a text document.
2. Pretend you’re the person you want to take the desired action.
3. Think about it through their eyes, their feelings, their skin.
How does it feel? What do things LOOK like from their point of view?
4. Now from THEIR point of view or perspective, make a list of all the BENEFITS of them taking action on your sales promotion.
5. Write those benefits up clearly into a letter.
Now you yourself a dandy little sales promotion letter that’ll get you results.
Why? Because there’s only one reason in the world anyone does anything. To get results. We can get all airy fairy metaphysical on this. Or we can debate it. But any way you slice it, at the end of the day, the person ACTS because they see a benefit in it, however distorted or twisted that may seem to us.
Sales Promotion Letter Basics
What is a sales promotion letter you ask? It is one of the most important tools of making your public aware of your product. These letters are used to tell prospective as well as already existing clients about new services or products that your business wants to introduce.
Sales letters can be sent through either electronic or the old-fashioned snail mail. E-mails are generally preferred now that almost everyone is Internet savvy.
But even if it is an e-mail sales promotion letter, make sure that your letter gives all the information required and is in an understandable, user-friendly format.
You can choose either a formal or an informal approach to writing your sales promotion letter. You can choose based on your target audience, your market and the type of promotion you are looking for. There is no one standard format for these letters, in fact just about any sort of promotional correspondence can pass off for a sales letter.
However, don’t underestimate the importance of these letters. They are very significant in creating more awareness about your company and all the promo offers you are willing to make.
These letters are sent to a particular market type for your company or an audience to make them aware of your new offers. Letters are personal and direct and therefore more effective than blog-posts or ads in the newspapers or magazines. Because of this significant effect, you must make sure your promotion letters are well-designed and accurate.
What goes into a good sales promotion letter? First, make sure it’s captivating. Don’t write predictable, forgettable clichés that your customer will yawn at. Make sure you have eye-catching headlines, intelligent description of your product and a good understanding of your target audience.
As mentioned, the headings are often the clinchers in this case. Since the first impressions are almost always the last, it is important that you make a good one with an interesting heading. It has to make your reader want to continue with the letter. Give tiny clues but not the entire summary of your promo, otherwise reading the rest of the letter will be pointless.
It should be short, precise and hard-hitting. Make sure the rest of your letter is also compact and interesting and you needn’t worry about getting a sales boost soon!
Rule #1: You MUST have an OFFER
What is it you people get in exchange for doing what you ask? It’s the proposition.
Rule #2: There MUST be a WIFM or what’s in it for me
No one does anything without WIFM in it.
Rule #3: There MUST be URGENCY
You need a DEADLINE to create urgency
Rule #4: If possible, you need SCARCITY
We are powerfully motivated by scarcity, for better or worse.
Are you an entrepreneur who intend on selling your product and service via the internet? Are you unsure of how to write an effective sales letter of recommendation to grab the attention and interest of prospective customers? This article will provide effective tips that you can use when writing a sales letter of recommendation.
A killer sales letter of recommendation must consist of eight (8) components. And it is critical that you use all these items when writing your sales latter because this will ensure that it has a maximum input. Following is the list of eight essential components that are required in your sales letter of recommendation.
If you consider these eight pointers when writing your sales letter of recommendation then you are on the path to writing an effective and successful sales letter that can guarantee you customer’s interests to your products and services. You must also ensure that you take the time to brainstorm effective headlines that are necessary for successful sales letter of recommendation.
Need more help in writing your sales letters?
A professional sales letter is more inclined to attract prospective customers for your online business. But many online business owners are inexperienced in writing professional sales letters from scratch. And one cannot simply write a sales copy just by saying some basic details about the company. No! For business owners to be able to write professional sales letters, he or she must consider the following pointers.
People may often wonder what big deal about sales letters is. Well sales letters are the first thing readers will consider before they actually purchase your company’s product or service. By all means, it is the first impression they have on your product and business. And if you have created a clear and powerful sales letter, then you are guaranteed to have an increase in prospective customers who are interested in your business and what it has to offer.
Your professional sales letter must not include spelling and grammatical letters as this can lose customer’s interest to your products and services. Thus you must ensure that your sales letter is professional enough so that your business would remain highly competitive within the market. A well written sales letter must also display your professionalism and must be well stated and formatted.
Additionally, your sales letter should be free from all errors and must flow naturally. Remember, you do not wish to advertise your business death, so your letter should not only aim at receiving a sale from your customer’s money. That is, you should display a friendly relationship with the reader as this is the key to making increased sales for your online business.
Aside from ensuring that your sales letter is readable, professionally done letters should always be appealing. Broadly speaking, you must ensure that your sales letter look good with appropriate colour, style, size and font formatting, for this can higher the chances of customers reading your sales letter and actually purchasing your product. The type of style you use within your sales letter must be relative to the type of business or industry you are allocated within. For instance, if you are a toy making business, you should use primary, bright colours with crayon-like fonts to create your sales letter.
Now if you acquire assistance in writing your sales letter, you can use specialist software to help you create your professional sales letter. This in turn can be very cost effective and time saving on your behalf.
In retrospect, the first impression is vital for your business success. And this can be gained from a well written professional sales letter. Thus as a business owner, you must ensure that you take sufficient time in writing and creating the best professionally done sales letter to increase the progress of their business. Putting forward adequate effort and time into creating professional sales letters for your company would lead to successful results on behalf of your online business. Yes, it might take some time especially if you are new to the field of sales letter writing, but you wouldn’t be disappointed with the final results.