Sales Letter Software
I created a category or genre of software called Sales Letter Software. It’s what some people use as training wheels to write sales letters with. A pro doesn’t need it. But a newer person sure does.
Here’s WHY I created this software:
1. I created a 12-step formula for writing copy.
What I found is that MOST people didn’t follow the formula, no matter how much I encouraged them too. That’s when I got the idea to practically force feed people the formula.
Push Button Letters was born.
2. It uses a proven formula
There are many formulas for writing sales letters. The oldest one I know and, in my estimation the least useful, is AIDA. Attention-Interest-Desire-Action. That’s a dumb formula because it doesn’t explain HOW to do those things.
My 12-step formula lays it all out.
3. You need to start with structure
A little structure to start with is good. Before you learn to break the rules, learn to follow them.