Sales Letter Software

I created a category or genre of software called Sales Letter Software.  It’s what some people use as training wheels to write sales letters with.  A pro doesn’t need it. But a newer person sure does.

Here’s WHY I created this software:

1.  I created a 12-step formula for writing copy.

What I found is that MOST people didn’t follow the formula, no matter how much I encouraged them too. That’s when I got the idea to practically force feed people the formula.

Push Button Letters was born.

2.  It uses a proven formula

There are many formulas for writing sales letters. The oldest one I know and, in my estimation the least useful, is AIDA. Attention-Interest-Desire-Action. That’s a dumb formula because it doesn’t explain HOW to do those things.

My 12-step formula lays it all out.

3.  You need to start with structure

A little structure to start with is good. Before you learn to break the rules, learn to follow them.