Category: Sales Letters Featured Articles

Most attention in how to write sales letters info products focuses on writing headlines. But your first paragraph is very important. Here are a few ways to begin. I’m borrowing liberally from John Caples’ classic Making Ads Pay. A lot of people don’t realize that in addition to Tested Advertising Methods he also wrote two…

I created a category or genre of software called Sales Letter Software.  It’s what some people use as training wheels to write sales letters with.  A pro doesn’t need it. But a newer person sure does. Here’s WHY I created this software: 1.  I created a 12-step formula for writing copy. What I found is…

If you believe what you hear in the news, many countries of the world have gone through a bit of a recession. Let’s say that you want to boost sales without spending a lot of money.  How can you do it?  You already know the answer.  Marketing.  More marketing. Here are the steps: 1.  Ask…

Hi, We’ve never met. But we have something in common. You have a sales letter or you’re thinking about writing one.  I’ve been selling online with sales letters since before the WWW (back on AOL).  I’ve sold millions online so I do know a thing or two about what does and doesn’t work. Here are…

Are you an entrepreneur who intend on selling your product and service via the internet? Are you unsure of how to write an effective sales letter of recommendation to grab the attention and interest of prospective customers? This article will provide effective tips that you can use when writing a sales letter of recommendation. A…

When I started as a copywriter back in 1983, there was precious little to learn from. A few John Caples books. “The Robert Collier Letter Book.” Dan Kennedy’s book. Victor O. Schwab. A few others. Great books in their own rights. But lacking in terms of a step-by-step, actionable formula in my opinion. And my…

Sales letter headlines are very important. A great headline reaches out, grabs the reader’s attention and YANKS them into the first sentence of the sales letter — kicking and screaming if need be. The purpose of the headline is NOT to sell your product or service. The PURPOSE is to get people to read the…

Sales letter bullet points were the specialty of Gary Halbert. If you’re an old-timer in direct marking, you know about Gary Halbert, the Prince of Print. If you’re new, then Gary was a legend in this business. And one of his favorite topics was talking about how to write super powerful bullet points for your…