Sales Letter Template | A nifty template for your sales letters|
Sales letter template? Looking for a good one?
Seems that everyone is. So in this article, I’m going to give you a simple yet powerful template you can plug into sales letters, marketing letters, online ads and many other things.
This template is built on 3 key steps:
1. Your sales letters or marketing letter MUST have a big, juicy benefit for the reader.
It’s not enough to have plain old boring benefits that everyone else has. You need that one, big dominant benefit that causes the mouth of your potential buyer or responder to water.
That benefit could be promising a solution to an annoying or painful problem they have.
It could be promising an end result they desperately seek.
But you MUST have a dominant benefit.
Template formula: Put the one big, dominant, giant, juicy benefit in the headline of your ad, sales letter or marketing piece. Focus on ONE benefit that really stands out. The one thing you can really hang your hat on.
If you only had 10 seconds to get someone to buy from you, what’s the ONE REASON you’d give them? Put THAT in your headline.
2. Your sales letters or marketing letters MUST have dramatic proof of performance.
In this highly skeptical Internet age, it’s vital to include PROOF of performance early on. And proof that is different or more powerful than what the potential buyer or responder is routinely used to seeing.
You’ve gotta stand out.
Your template now looks like this:
Headline: Big, juicy, dramatic benefit.
Opening: Restate or elaborate on the juicy benefit.
Proof: After the opening, launch into the single biggest and most dramatic piece of proof you have.
Differentiation: This is the NEXT element of your sale letter template.
What makes your solution DIFFERENT from everything and everyone else? Is it faster, cheaper, easier, safer or differentiated on some other attribute?
This is where you talk about THAT, giving examples, illustrations, bullet points, videos, before-and-after pictures or whatever you have.
Finally, there is the call to action. You gotta give people a reason to respond today. This typically means the use of deadlines and scarcity or a limited supply or availability of some sort.
The Ultimate Sales Letter Template
1. Headline — Big, juicy benefit
2. Opening — Elaborate on the big benefit
3. Proof — Go with your biggest proof element
4. Differentiation — How is your solution different?
5. Credibility (optional) — What is the background of your company or the person providing the solution? What are their credentials?
6. More proof — If you have more proof, present it here.
7. Bullet points (optional) — If you want to provide bullet points concerning your solution as a summary, put them here.
8. Call to action
Give ’em a super powerful reason to respond to. Often, this involves extra bonuses or a price discount for a n immediate response.
There you have it. This is an incredibly powerful sales letter template or persuasive template to get people to RESPOND to whatever your offer or cause is.
No longer will you wonder what you should put in your marketing letters or communications. instead, you’ll know to zero in immediately on your dramatic benefit, your super powerful proof of performance and credibility and what makes your solution different.
Do these things and you’ll find out why I call this the ultimate sales letter template.
For more help with your sale letters and persuasive communications, go to: sales letter software