Author: Marlon Sanders
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Sales Letter Writing | How to Write Killer Guarantees That Boost Orders
Your sales letter guarantee. It’s really important. I never really understood how important it was until I studied Jay Abraham’s concept of “risk reversal.” Your guarantee is essentially the way you remove the risk of ordering for you customer. And while there are other ways to do that, your guarantee is certainly one of…
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How to Write a Sales Letter
How to write a sales letter is something that often haunts people who are marketing online. In this article, I’m going to lay out the basics of writing sales letters. Here are the common problems in online copywriting: 1. Don’t believe long sales copy works. While split testing can give you a definitive answer in…
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How to Write Your First Paragraph
Most attention in how to write sales letters info products focuses on writing headlines. But your first paragraph is very important. Here are a few ways to begin. I’m borrowing liberally from John Caples’ classic Making Ads Pay. A lot of people don’t realize that in addition to Tested Advertising Methods he also wrote two…
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Sales Letter Template | A nifty template for your sales letters|
Sales letter template? Looking for a good one? Seems that everyone is. So in this article, I’m going to give you a simple yet powerful template you can plug into sales letters, marketing letters, online ads and many other things. This template is built on 3 key steps: 1. Your sales letters or marketing letter…
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Sales Letter Secrets
There are a few secrets most people don’t talk about. Here’s a short video: Sales Letters Secrets
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How to Adjust Your Sales Copy To The Audience
When I was a young copywriter just starting out, I didn’t understand how to adjust my sales letters to the tone of the audience. I remember once writing a headline for my dad’s TV business that read something like “I double dog dare you to XYZ.” Now, my dad serviced TV’s for hotels and motels.…
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Sales Letter Software
I created a category or genre of software called Sales Letter Software. It’s what some people use as training wheels to write sales letters with. A pro doesn’t need it. But a newer person sure does. Here’s WHY I created this software: 1. I created a 12-step formula for writing copy. What I found is…
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3 things to look for in sales letter software
If you’re considering getting sales letter software to write sales letters with, don’t be like this girl with her eyes shut! Be smart and consider the 3 most important criteria for a successful sales letter software purchase. Since I created the category of products called “sales letter software” generators, I’m pretty qualified to give you…