Be smart and consider the 3 most important criteria for a successful sales letter software purchase. Since I created the category of products called “sales letter software” generators, I’m pretty qualified to give you a few tips:
Key criteria #1: Look for software that is built on a tested, proven sales letter formula
Believe it or not, from what I’ve seen a lot of the software programs weren’t created by copywriters or anyone with much sales letter writing experience. They’re created by someone who threw up an ad for a programmer and hired a designer to do some pretty graphics.
The formula I developed has 12 steps and was the first codified 12-step formula I know of. I taught it in over 120 seminars around the world.
Key criteria #2: Realize the purpose of sales letter software is to help you WRITE a sales letter, NOT to design a pretty website
What I’ve noticed is a lot of people confuse the two. I believe the reason is it’s obvious if a site looks pretty or not. But whether or not the site will get people to buy or take an action isn’t readily apparent without access to sales figures.
This means people tend to judge software programs for writing sales letters based on what looks pretty vs. what creates effective copy.
Key criteria #3: Avoid saving 20 bucks on the cheapest program that could cost you thousands or hundreds of thousands in lost sales
It’s surprising how many people are short sighted. They have thousands, tens of thousands or hundreds of thousands in sales up for grab. And they want to buy the cheapest sales letter creation software they can find. Unbelievable but true.
If you’d like to see the sales letter software I created, click that link.