Sales letter template? Looking for a good one?
Seems that everyone is. So in this article, I’m going to give you a simple yet powerful template you can plug into sales letters, marketing letters, online ads and many other things.
This template is built on 3 key steps:
1. Your sales letters or marketing letter MUST have a big, juicy benefit for the reader.
It’s not enough to have plain old boring benefits that everyone else has. You need that one, big dominant benefit that causes the mouth of your potential buyer or responder to water.
That benefit could be promising a solution to an annoying or painful problem they have.
It could be promising an end result they desperately seek.
But you MUST have a dominant benefit.
Template formula: Put the one big, dominant, giant, juicy benefit in the headline of your ad, sales letter or marketing piece. Focus on ONE benefit that really stands out. The one thing you can really hang your hat on.
If you only had 10 seconds to get someone to buy from you, what’s the ONE REASON you’d give them? Put THAT in your headline.
2. Your sales letters or marketing letters MUST have dramatic proof of performance.
In this highly skeptical Internet age, it’s vital to include PROOF of performance early on. And proof that is different or more powerful than what the potential buyer or responder is routinely used to seeing.
You’ve gotta stand out.
Your template now looks like this:
Headline: Big, juicy, dramatic benefit.
Opening: Restate or elaborate on the juicy benefit.
Proof: After the opening, launch into the single biggest and most dramatic piece of proof you have.
Differentiation: This is the NEXT element of your sale letter template.
What makes your solution DIFFERENT from everything and everyone else? Is it faster, cheaper, easier, safer or differentiated on some other attribute?
This is where you talk about THAT, giving examples, illustrations, bullet points, videos, before-and-after pictures or whatever you have.
Finally, there is the call to action. You gotta give people a reason to respond today. This typically means the use of deadlines and scarcity or a limited supply or availability of some sort.
The Ultimate Sales Letter Template
1. Headline — Big, juicy benefit
2. Opening — Elaborate on the big benefit
3. Proof — Go with your biggest proof element
4. Differentiation — How is your solution different?
5. Credibility (optional) — What is the background of your company or the person providing the solution? What are their credentials?
6. More proof — If you have more proof, present it here.
7. Bullet points (optional) — If you want to provide bullet points concerning your solution as a summary, put them here.
8. Call to action
Give ’em a super powerful reason to respond to. Often, this involves extra bonuses or a price discount for a n immediate response.
There you have it. This is an incredibly powerful sales letter template or persuasive template to get people to RESPOND to whatever your offer or cause is.
No longer will you wonder what you should put in your marketing letters or communications. instead, you’ll know to zero in immediately on your dramatic benefit, your super powerful proof of performance and credibility and what makes your solution different.
Do these things and you’ll find out why I call this the ultimate sales letter template.
For more help with your sale letters and persuasive communications, go to: sales letter software
I created a category or genre of software called Sales Letter Software. It’s what some people use as training wheels to write sales letters with. A pro doesn’t need it. But a newer person sure does.
Here’s WHY I created this software:
1. I created a 12-step formula for writing copy.
What I found is that MOST people didn’t follow the formula, no matter how much I encouraged them too. That’s when I got the idea to practically force feed people the formula.
Push Button Letters was born.
2. It uses a proven formula
There are many formulas for writing sales letters. The oldest one I know and, in my estimation the least useful, is AIDA. Attention-Interest-Desire-Action. That’s a dumb formula because it doesn’t explain HOW to do those things.
My 12-step formula lays it all out.
3. You need to start with structure
A little structure to start with is good. Before you learn to break the rules, learn to follow them.
The text below is supplemental to the video, so watch it first. Then read what follows.
As you know, there are 3 basic steps in my marketing method (5 if you want to use the full Amazing Formula). But the 3 basic ones are:
1. Target buyers
2. Get them on a list
3. Make sales
To make the most money from sales, you want to get a premium price. The way you do that is by differentiating. Let me explain.
The way you win in product marketing is by getting a premium price for your product or service. But how do you do that? Today’s Marlon’s Marketing Method video covers that topic.
Watch the video then read the below:
There are many methods to DIFFERENTIATE your product or service. Some people call this “positioning a product.” The method I want to talk briefly about and have you think about is called “differentiation by product attribute.”
What that means is you differentiate your product from others by a single ATTRIBUTE. What’s an attribute?
Think of it this way. Many years ago Stephen Pierce came out with a product called THE WHOLE TRUTH. That was a product attribute. If you wanted to know the Whole Truth, then that was the product to get.
I later created a positioning for an amazing product by Tinu called the Evergreen Traffic System. Evergreen = product attribute. Since then, other marketers have grabbed the evergreen attribute and ran with it.
Your product or the product you promote as an AFFILIATE may be the most complete or the fastest method. Or one of a million other product attributes. The thing is, there are thousands of attributes available. Almost an infinite number.
Go to your grocery store or drugstore and look at the hair color products. Look at Shampoos. Look at deodorants. Many of these differentiate on an attribute like “shine” or “color” or “longest lasting.”
This is important even if you promote as an AFFILIATE because you STILL need to KNOW the attribute and differentiate based upon it.
If you do NOT differentiate what you sell, whether your own product or on a pre-sell page as an affiliate, then you’re just competing on the basis of a commodity where every product is just as good as another.
There’s no price premium in that Game. And no marketing advantage.
The way you gain an advantage is by differentiating and getting a price premium.
There are many ways to differentiate but one of the easiest to use and apply is differentiation by product attribute.
Is there some attribute YOU could differentiate by? For example, early on the differentiation on Amazing Formula was that it was a FORMULA. That was more or less the attribute. Now, you may feel you don’t know of any ideas. But just think of products you yourself have bought. Why did you buy them? What made them unique, different and valuable to you?
Now, how could you make whatever you sell or promote — a product, service, business, group, idea or organization UNIQUELY VALUABLE? Is there an attribute people highly value that you can emphasize in your marketing and promotion? If you’ve listened to or read old Jay Abraham stuff, you know he always gives the Schlitz USP example. That example was really about PURITY. That was the trait they differentiated on by explaining the elaborate process they used to brew their beer. It was all about differentiating on the attribute of purity.
My corporate name is Higher Response Marketing. Originally, my idea was to differentiate on the basis of response. Of course, that was a long time ago when I still wrote copy fully or partially for a living. So response was a valuable attribute to clients. I still think it’s one I might dust off and use again.
That’s your product marketing lesson for the day. Your comments are welcome.
If you believe what you hear in the news, many countries of the world have gone through a bit of a recession.
Let’s say that you want to boost sales without spending a lot of money. How can you do it? You already know the answer. Marketing. More marketing.
Here are the steps:
1. Ask yourself, “What do my customers really want?”
Even if it’s something not directly related to your product or service, perhaps you can find a way to tie it in. I remember reading a great story about how one marketer for a minor league baseball team in Hawaii needed to drum up attendance. It seemed that everyone loved attending picnics.
So this enterprising marketer created a picnic night at the ballpark. People ate it up.
2. Target a specific segment or group of your customers
You can’t develop a great offer for a nebulous blog of people. Instead, select a sub-group of your customers, so you can create a great offer for them.
For example, in my business I have a segment of customers who are under age 30, have graduated from college but are disillusioned with the corporate world. For these people, I could put together a special package called the “Up-And-Comer’s Kit For Escaping The Corporate World and Finding Fulfillment.”
What OFFER could you put together for a specific group of people that would uniquely meet their needs? Maybe you get a few other businesses to throw in a few things to make your package more attractive. And in return, you give those businesses something of yours they can package in.
For a specific group or segment of customers, you’re creating the ideal offer.
3. Create a sales letter, teleseminar, webinar or web page that systematically gives the benefits of taking advantage of the offer today.
I’ve always felt that good sales letters are me-to-you communications. In other words, a good sales letter sounds just as though we were sitting down over coffee and I was explaining the offer to you, casually and without sales pressure or hype.
That’s what a great sales letter does. It’s a conversation. Now, that sales message can be printed on paper, put on a web page, sent in an email or delivered via fax. The VEHICLE that sends the sales message is far less important than the message itself.
Anyone who uses email knows about these letters. Almost every day you get a few and they are not that long but you do not bother to read. There is a reason for that. They have come to the wrong place. When you write a direct mail you must remember few things get results from them. If not the letters will end up in the waste bin and your effort will be in vain.
It is not easy to get a letter of this nature delivered to the people concerned. Once you achieve the difficult feat you must get the maximum out of that.
In the first place your direct mail sales letter should go to the target. When you write the letter you must write to the procurement manager and not to the company CEO. If it goes to the procurement people you stand a chance to sell your product to them. Your letter has to be very concise and to the point. If the reader has to read a long introduction he probably will not read it at all.
When you write about the product you are going to sell you need to describe about the merits of your product but never try to explain the different features of the product. Instead try to explain the benefits the customer is going to derive from your product. Try to convince that your product is the best out of the lot.
Don’t try to be too official. Write in simple language as if you are talking to the reader. Make it more personal looking. This type of direct mail intends to build up a relationship rather than making a sale. So, try to establish connection rather than selling.
While writing your mail in simple language, make it short. One page letters are the most effective. You can offer something to the recipient and make it an offer with no risk. Give them discounts with deadlines. Make you letter a reply paid one. This eliminates the expenditure for your customer.
When you offer a product it is always good to give a guarantee. There are various types of guarantees. Guarantee will give the confidence for your customer to develop trust towards your product.
Testimonials are a must for any product to persuade a customer to buy it. When a customer reads a testimonial he will notice that your product has been used by others and it looks trust worthy. This will help you build up a relationship with your customer.
Your letter could go to the recipient through email or the ordinary post. If it doesn’t bring results the first time don’t just give up. When you send mails to 100 people there are only five people replying. This is a good figure for a no cost campaign.
IF you can get your mail delivered to the right person it is not difficult for you to get him to read it if you follow these simple tip which will make a big difference in your letters.
Need help in writing your sales letters?
If you are searching for that effective tool to assist you in creating effective sales and marketing letters then you should consider reading this article, for there are some tips you must consider when writing a marketing and sales letter to grab readers interest towards your product and services. Essentially, you must know how to target the market you are trying to reach- for this the key to gaining potential customers. And to target the market, you must first know to write effective sales and marketing letters.
The first tip you can utilize on when writing sales and marketing letters for your online business is a ‘sales letter generator’. The software type will simply show you the steps you can use when writing sales letters. Additionally, not only does it shows you exactly how to write sales and marketing letters, but it is guarantee to help you in writing the most powerful and effective letter that is necessary for online business success.
If you are wondering how to go about using this particular software, well it is very simple. All that is required from you is to enter some simple information regarding your particular product and service, and this sales letter generator software does the rest of the work. Whether you are looking to create professional or simple looking sales letters, this particular soft ware can help you create just this. Additionally, this program has been used by numerous online businessmen who have successfully gained optimum results and increased sales through this soft ware. So if you are wondering whether the sales letter generator is effective enough when used, well it is proven to give you the best sales and marketing letters that your online business require.
We all know that marketing expenses for your online business can be very straining to bear, and marketing can take a lot of time to get started. However, if you know how to locate the best tools to assist you in getting started to increase your sales level, then you can automatically witness an increase and popularity in your online business. And the sales letter generator can help you with this endeavour! Within a few minutes, this particular software will create the best looking professional sales letter for your potential customers and targeted market. Whether you are looking to increase your sales, or aiming to target that specific market, the sales letter generator software can help you with this goal.
So if you have used numerous tools and was not able to see an increase in your marketing sales, then you should consider opting for the sales letter generator soft ware. Even if you are inexperienced in creating sales and marketing letters for your online business, you can still use the sales letter generator to help you target your specific market or prospective customers that you trying to reach out to. And within a few minutes you are presented with the most powerful and persuasive sales and marketing letters which is guarantee to help increase your business sales.
Instant sales letters are needed by all business owners to help introduce their products to potential customers in the market today. And it is still considered to be an effective and valuable means of advertising for all business owners. When writing instant sales letters however you must first follow these essential tips.
You must ensure that you have a post script and proper introduction as most potential customers are likely to check these two parts of the letter before actually deciding to read the overall letter. Thus, you must ensure that your introduction and opening statement are precise while at the same time displaying the general message of your sales letter.
Secondly, you must pay attention to the letter’s layout. That is you must ensure that your paragraphs are properly structured, as the more organized and detailed your letter is, the more comfortable the customer will feel when reading the letter. You must also avoid writing confusing letters, as this will result in your letter heading straight to the trash.
Keep your sales letter short and simple. Sales letters should be at least one page long. The longer the sales letter content is, the more bore some it might be to customers, as no one like advertisements which are lengthy.
You must also avoid jargon writing. Business owners, who use immense amounts of “jargon” with the aim to impress readers, are more likely to confuse customers with this sort of fancy language. Thus, it is recommended that you try to be simple and avoid sounding like a con man out to impress customers.
You must always go for the bottom line and stick to point. Whatever point you are trying to make, just say it plain and simple. The more complicated your sales letters are, the more customers will be irritated and confused. So try not to beat around the bush as we all know where that can lead to.
Consequently, you must remember you are aiming to sell a particular product or service via this sales letter, so emphasize about the benefits that this product can offer to potential customers. Do not stress on pointless details such as high tech materials, research and new creations that went into the making of other products- for this is irrelevant!
Proper communication is also necessary when writing instant sales letters. This simply means that you should keep your tone light and conversational. Your approach and tone of your letter must suit the type of customers it is intended for. If your sales letters are targeted for high income business people, then you should use corporate jargon within your sales letter.
Try not to push for a sale as customers would lose interest in your company. You should instead aim at receiving the customer’s interest. Additionally, you should offer special deals and guarantees as this can convince and persuade customers to purchase your products even more.
For business entrepreneurs who do not have sufficient background in writing, making a sales letter may prove to be a bit difficult. With so many thoughts in mind, it is indeed hard to organize such thoughts into a powerful content that would convince the readers to purchase your products or use the services you offer. Fortunately, you can now find sample sales letter on the Internet that can help you in your sales letter writing tasks.
Most of the sample sales letters on the Internet were written by professional copywriters who are trained in writing different types of business letters. There are literally thousands of free sample sales letters on the Internet today. Browsing through the different major search engines allow you to find a great sample sales letter that will aid you in promoting your products through a good business correspondence. Apart from samples of sales letters online, there are also template sales letter packages available for download at very affordable prices.
The good thing about the downloadable sales letter templates is that they are very easy to use. They are actually pre-written by professional writers and formatted by professional graphic designers. The templates are mostly created in Microsoft Word format but others can also be used using different software. Sales letter templates are very user-friendly. All you need to do is choose between the several style sheets and insert your customer’s information and you are on your way to converting prospect customers into loyal customers.
If you are just starting your business, it is very important for you not to blunder in your sales letters. Not only that it would be costly on your part, it would also cause losing prospect of customers. Sending hundreds of sales-letter mails to your prospect customers does not come cheap at all. And what’s worst is that you get no responses from your mails.
While sales letters can be done through email nowadays, most business owners especially those who are just starting usually do it in the old way– through snail mail. The problem with sending sales letters through email is the huge possibility that they would just go to the customer’s recycle bin without being read. What most business owners do is that they send them through snail mail and include some small and inexpensive tokens like pens or highlighters with the company’s logo and contact information at them.
By using a sample sales letter or a sales letter template, you are assured that your sales letters will attract more customers and allow you to keep your existing and loyal customers as well.
Sales letter software is just one of the several breakthrough internet tools available for online business owners looking to build up profits. Admittedly, not everyone knows how to write compelling sales letters that does not only influence your web visitors, but also compel them to action. And in this case, you want them to respond to your sales message and part with their hard-earned money – a task that is never simple, to begin with.
Is writing sales letter really as hard as it seems? A lot of internet marketers spend hours and hours writing a copy of sales letters, only to find out later on that all of those efforts were put to waste since they were poorly written. Aside from the fact that they did not produce the sales you wanted, it even blemished your online reputation as an internet business. Since your sales letter will serve as your virtual salesman, you need to take advantage of tools such as sales letter software to do the work for you.
If you are still on the phase of establishing your business and trying to build your prospects, it is too expensive to hire a writer that will write your sales letter for you. That would be around $500 of fees to hire an excellent copywriter, which you could have saved or spent on reliable sales letter software. Unlike hiring a copywriter for your business, buying your own software is just a one-time payment that can be treated as part of your capital investment.
When you purchase a sales letter software, you can access pre-made templates for sales letters that are determined to be of high impact to customers. Therefore, you simply have to fill out the details that you want to spread onto your prospects about your business. There is no need to deal with complex HTML codes or hiring expensive copywriters since this software does it all for you.
Depending on where you purchase the software, you can also avail of additional tools to help make your sales writing even more proficient. There are tips on how to come up with attention-grabbing headlines, step-by-step guide on how to produce high impact content, and automatic meta tags creation for improved search engine optimization.
Aside from the obvious benefit of coming up with high quality sales copy via the sales letter software, you can also make savings in time and money. You no longer have to shoulder payment of professional sales writing services and yet you get the same impact on prospects and customers. In addition, you can quit worrying about how to come up with a compelling sales letter since the software does it for you, allowing you to focus on other essential aspects of your business.
A sales cover letter is important because it gives a lasting impression to your employers or clients. It shows whether or not your product or service is good enough to be considered. The way you market and sell a product should show the quality and your confidence in it. With today’s competition, you have to have a cover letter that can make any client or importer check out your web site. A bad cover letter will definitely ruin your chances of landing a deal. Here are some mistakes that most entrepreneurs commit in writing a cover letter.