Sales Letters

Selling online products and establishing an online business is not an easy task. You may have a good product with a competitive price that appears in a well-designed web page. But if you do not have a good sales letter, you may have no sales and all your efforts will be in vain.

In order for you to sell your product or services on the Internet, you should not stick with a regular web page. Make use of a sales letter that lures online shoppers to buy your product or take advantage your services.

Writing a sales letter requires a lot of thought and attention. It is imperative that you have effective writing skills to write an effective sales letter. You will not make enough sales no matter how great your product is – if you don’t know how to advertise your product and convince your potential customers to buy them.

Here are some important tips to follow if you want to write an effective sales letter:

Know Your Purpose

You should establish a clear purpose before you decide to write a sales letter. Be sure that you know well the product or service that you are selling, added bonuses or features that comes with it, and how it could be beneficial for your customers. You must keep in mind that although you want to make sales, you also should be able to satisfy your customers.

Connect With Your Potential Customers

Even though your primary goal is to sell your product, you must also take into account how your product could be beneficial to your customers. They won’t care how brilliant your product is. What they really want to know is what they could benefit from it. They want to know how your products or services could provide solutions to their problems.

Give Emphasis On The Headline

This is the most important part of a sales letter. It must be given emphasis because it will be the first thing the reader will notice. The headline must tell it all. It must be catchy and specific. Do not exaggerate. It should not be too long because readers might lose interest.

Write Spontaneously, Briefly And Concisely

In writing the main body of the letter, make sure that you write what you think. Make it a point not to stop to correct a misspelled word or a grammatical error. You edit the mistakes after you are done with your writing. If you keep on stopping to make corrections, chances are you will lose your focus and you might get confused with your ideas.

Include in the main body the description of your product or service. Describe how it could be beneficial to your customers and how it could provide solutions to their existing problems.

You may also want to avoid putting in long sentences in your letter. As much as possible, be brief and concise. Go straight to the point. If you’d like to, you can put subheadings so that the reader could skim down and have an idea of what you are offering.

Make Use Of Testimonials

You may also include testimonials in your letter. These will serve as proofs that the product or service you are offering is effective. Also, these will encourage trust among your potential customers.

After you have finished putting in all the necessary information that your customers should know, do not forget to leave some contact information. Let your customers know how they could get to you.

Now, that you have sufficient knowledge on how to write a sales letter, you may now start writing the sales letter to your success.

In sales letters, what normally compels a reader to continue reading further is the sales letter introduction. An introduction should be carefully thought of before it is written because it should have a positive impact on readers. The first few lines of your letter are what potential customers will initially see when they read the sales letter. Careful consideration should be made when writing the first part of your letter as this is critical in making a good impression to your readers. Here a few tips which may be helpful in making an effective sales letter.

Things To Avoid

Boring Headline

Remember that people who browse over the Internet mostly have limited time to spare and have short attention span. The first sentence in you letter already creates an impact. Do not put a boring statement or an over used line. Once you fail to catch their attention, they can easily erase your letter and you instantly lose a potential customer. Write creative headlines

Assertive Statement

Do not sound too pushy. Lines such as “Buy Now!” or “This Is A Once In A Lifetime Opportunity” will give an impression to the readers that you are merely selling another low-quality product or that your letter is a spam. Being pushy implies a negative statement. Your readers will think that your product is not good enough that’s why you are being pushy just to make a sale. True. If you have a great product, you don’t need to put so much effort to convince potential customers as the product itself is good enough.

Ignoring Your Reader’s Needs

It is a big no-no to forget about your reader’s needs, rather talk the whole time about yourself and your product. Your readers would like it better if the letter is in their favor. Discussing further about what your readers need will definitely catch their attention and lead them into curiosity, thus getting them to read further. Create the need then fill it in. This is one effective strategy to not sound like you’re trying too hard to sell.

Business Sales Letters: The Key To Online Business Success

One of the reasons an owner of an online business incur losses is due to poor sales letter writing. This could make or break your online business. Large amounts of money could be gained or lost depending on the strength of your sales letter writing. If you want to succeed on an online business then make sure that you make an effective business sales letter.

Typically, a sales letter is an introductory letter sent by a businessman to a prospective client. The primary goal of making one is to convince potential customers and make a sale. However, a good business letter should focus more on how the customers could benefit from the product. It should be given a lot of thought and attention. In line with these, here are some of the factors that you should consider when making a business letter.

Make An Interesting Headline

Most business letters fail because they do not pay close attention to small details such as the headline. The headline is the first thing the customer will see when he/she receives the letter. Having a catchy and convincing headline would compel the reader to browse and read further through the letter. Try to put something out of the ordinary, may it be a unique fact about your product or a famous quote. Whatever it is that you will use, make sure it will catch the interest of the reader.

Create The Need

In order to sell your product, you must convince the reader that they need your product or service. Focus more on what the customers could get out of your product or service. Lay down the benefits that they could enjoy if they take advantage of your offer. Let them know that it is in your best interest to satisfy them.

It is imperative that you also know your target market. Consider the demographics of your target market. Get to know what they need and how much they could afford. In this way, it will be easier to figure out your sales approach.

Give Only Product Details That Customers Need To Know

As mentioned earlier, focus on what benefits can your customer get from your product or service. Do not go into specific technical details like how you made the product or what materials were used.

You may also include in your business letter any offers of after sales support such as warranties, customer service support and the like. By doing this, it will convey a message to your customers that you have great faith in your product. You must always back your claims with solid facts.

Provide You Contact Info

Now that you have explained everything about your product or service and how it could benefit your customers – you might as well provide information and clear instructions on how they could buy the product or take advantage of the services offered. Provide contact information so that they’ll know how they could get in touch with you.

The way you grab a reader’s attention right away is by giving a UNIQUE benefit, often with URGENCY or time limit.

Why urgency?

Because people are so busy, they may pass on reading what you have to say. But by installing a little urgency in the headline, you get them to take a minute to read the first few paragraphs, which IS the goal of the headline anyway.

Now, the only reason anyone does anything is to gain a benefit of some sort.

However, it’s far more compelling if you offer a unique benefit. Michael Porter calls that differentiation.

In the old days, Eugene Schwartz called it having a “mechanism.”

You have ONE PAGE or above the fold on a computer screen to convince people to READ MORE. That’s all you have. Most people think the headline is the most important part of the letter. And it is … BUT the lead consists of the headline and then the first 3-5 paragraphs. You MUST GRAB attention in the lead…NOT just the headline.

You do this by emphasizing unique benefits. And sometimes you throw in proof or credibility…just enough to convince people to read on. You might, for example, use a few testimonials or quote a few magazines or experts.

Your product is as good as the sales you make. Unless you make sales you don’t have a business, no matter how good your product is. Good sales people are sought after and companies are willing to spend millions on hiring and training excellent sales people simply because they have a direct impact on the company’s profitability. A good sales person is therefore unafraid of recession or the fear of being laid off.

In online marketing a sales letter is the counterpart of a direct sales person. Just as a sales person with poor selling skills will not be able to make a successful sale of the best products in great demand  at the most competitive prices, in the same way a poorly composed sales letter will not be able to convert readers into prospective customers.

It is thus imperative that you have an excellently crafted and composed sales letter for achieving your goals. Your sales letter must be absolutely convincing so that your readers are compelled to take necessary action and become potential customers and not remain mere readers.

The caption used must be attractive and compelling. You can grab your reader’s attention by appealing to their emotions, wants and desires. To do this you must understand your target audience and what their expectations are.

For instance, if you are catering to a business network they may want to know more about driving high quality, targeted traffic to their business sites. They will then plug up the traffic into a turn-key system which will do all the conversion and selling for them. In short, they are interested in knowing how to set up a business that will be profitable for them.

An example sales letter will read as follows: “REVEALED: How I Built a Million Pound Business from Home on a Budget. Step-by-Step Instructions” This contains exactly what a prospective business person will be looking for. Once you’ve got the attention you wanted devote the next few paragraphs in telling your own story. This can be easily achieved by following this procedure:

• Take a personal approach and introduce yourself. Allow your reader to relate to you.
• Talk about where you started and your incredible journey to reach where you are now.
• Give all credit to your product or business opportunity for your success.

This way the reader will be able to trust you and will be ready to buy you before looking at your product. Build on the rapport you have established with the reader and highlight the benefits they will get if they bought products directly from you.

The concluding piece to the sales letter is to convince the reader to act immediately. The ultimate goal of your sales letter is to make sales so remember to tell your customer what to do after reading the advertisement. For e.g. you may include a line which says “Click to buy NOW!” or “Purchase NOW by clicking here.”

Get to know Push Button Letters Software. What is this? Just fill in the blanks, click a button and out pops a potent, targeted sales letter ready to sell your products or services!

One of the best methods of winning the hearts of potential customers is though a business sales letter. You may use this medium to advertise products and services to potential clients and use either a formal or friendly way of writing to them.

You may vary the style of presentation in your business sales letter depending on your product, your target audience and your kind of business promotion. It may include various promotional offers and new line of products, services or businesses.
While writing out a sample business sales letter at first make a rough draft of your message and preferably use the business letter format. Using a proper letterhead will enhance the image of your company and in case you don’t have one put in all the relevant contact information in your letter. Try and keep your draft concise and to-the-point at the same time include all important information about the product or service.

Try and follow the standard paragraph writing conventions. The subject matter and flow of the content should be logical. The first paragraph must introduce the product and the services provided in exciting terms. The second paragraph will be more explicit and talk in detail about the special offers etc of the company.

The concluding paragraph must include an action item or a suggested plan of action. You could use statements like “Bring this coupon to receive the free television” as guidelines for your clients. For your business sales letter to be really effective you must include next steps or instructions on how the client needs to proceed from there.
The business sales letter must be written carefully and appropriately using the business letter format. Your tone and style of writing could be your own and can vary from being formal to friendly and exciting. If you choose to write informally, remember to include all promotional messages like brochures, flyers and invitations with your letter.

If you choose to employ a more formal style remember to use your company’s letter-head. You can, therefore, use the appropriate stationary depending on the format you choose to adopt.

You have something you want to promote, right?

It’s probably a product, but it could be a service, group, idea or organization.

You want to know what the big secret of sales promotion letters that get results is?

BENEFITS!

Absolutely, the secret is explaining the benefits to the reader of them taking the action you want.

So let’s say you’re holding a sales promotion. And you want to write a bang up letter for it. How do you do it? Try this:

1. Get yourself a pad of paper or open up a text document.

2. Pretend you’re the person you want to take the desired action.

3. Think about it through their eyes, their feelings, their skin.

How does it feel? What do things LOOK like from their point of view?

4. Now from THEIR point of view or perspective, make a list of all the BENEFITS of them taking action on your sales promotion.

5. Write those benefits up clearly into a letter.

Now you yourself a dandy little sales promotion letter that’ll get you results.

Why? Because there’s only one reason in the world anyone does anything. To get results. We can get all airy fairy metaphysical on this. Or we can debate it. But any way you slice it, at the end of the day, the person ACTS because they see a benefit in it, however distorted or twisted that may seem to us.

Sales Promotion Letter Basics

What is a sales promotion letter you ask? It is one of the most important tools of making your public aware of your product. These letters are used to tell prospective as well as already existing clients about new services or products that your business wants to introduce.

Sales letters can be sent through either electronic or the old-fashioned snail mail. E-mails are generally preferred now that almost everyone is Internet savvy.

But even if it is an e-mail sales promotion letter, make sure that your letter gives all the information required and is in an understandable, user-friendly format.
You can choose either a formal or an informal approach to writing your sales promotion letter. You can choose based on your target audience, your market and the type of promotion you are looking for. There is no one standard format for these letters, in fact just about any sort of promotional correspondence can pass off for a sales letter.
However, don’t underestimate the importance of these letters. They are very significant in creating more awareness about your company and all the promo offers you are willing to make.

These letters are sent to a particular market type for your company or an audience to make them aware of your new offers. Letters are personal and direct and therefore more effective than blog-posts or ads in the newspapers or magazines. Because of this significant effect, you must make sure your promotion letters are well-designed and accurate.
What goes into a good sales promotion letter? First, make sure it’s captivating. Don’t write predictable, forgettable clichés that your customer will yawn at. Make sure you have eye-catching headlines, intelligent description of your product and a good understanding of your target audience.
As mentioned, the headings are often the clinchers in this case. Since the first impressions are almost always the last, it is important that you make a good one with an interesting heading. It has to make your reader want to continue with the letter. Give tiny clues but not the entire summary of your promo, otherwise reading the rest of the letter will be pointless.

It should be short, precise and hard-hitting. Make sure the rest of your letter is also compact and interesting and you needn’t worry about getting a sales boost soon!

Rule #1:  You MUST have an OFFER

What is it you people get in exchange for doing what you ask?  It’s the proposition.

Rule #2:  There MUST be a WIFM or what’s in it for me

No one does anything without WIFM in it.

Rule #3:  There MUST be URGENCY

You need a DEADLINE to create urgency

Rule #4:  If possible, you need SCARCITY

We are powerfully motivated by scarcity, for better or worse.

Are you an entrepreneur who intend on selling your product and service via the internet? Are you unsure of how to write an effective sales letter of recommendation to grab the attention and interest of prospective customers? This article will provide effective tips that you can use when writing a sales letter of recommendation.

A killer sales letter of recommendation must consist of eight (8) components. And it is critical that you use all these items when writing your sales latter because this will ensure that it has a maximum input. Following is the list of eight essential components that are required in your sales letter of recommendation.

• Develop a headline: the aim of a headline is to grab the customer’s attention. Your headline must be powerful and can be a few sentences. Your product or services offered should be stressed within this headline. And it is recommended to test your headline first to see its return rates. You must also quote and capitalize your headline and use a red font colour when formatting it. Such formatting steps have been proven to increase sales level for online business owners.
• Subheading: is a smaller headline usually known as a second best headline in your sales letter of recommendation.
• Salutation: a salutation is used to initiate a welcoming and positive relationship with the reader. It is wise that you use a “Dear friend” salutation when addressing the customer.
• Opening paragraph: the opening paragraph must be straight forward and precise. Additionally, it should tell the reader exactly how they can benefit by purchasing your services or products. It is recommended that you start your opening paragraph with short powerful questions to entice the reader to keep on reading the letter.
• Ensure credibility: if you have made millions from your product/s, you should state this evident claim via your letter. Remember a customer prefers to see tangible evidence (payment total, or actual check) before actually purchasing a product or service.
• Testimonials: the aim of your testimonial should be to support your credibility. Testimonials can be achieved by surveying other past customers. You can also write effective case studies relevant to your product and service. Via these case studies you must write how your product has been helpful to previous customers. If your product is new, then you can give your product away in exchange for testimonials. Avoid making up testimonials as this is poor and unethical business practice.
• Mini-headlines: must be written below your testimonials and should be concise, simple, and benefit-driven.
• More testimonials: can make your sales letter of recommendation more solid and the reader would be more enticed to purchase your product.

If you consider these eight pointers when writing your sales letter of recommendation then you are on the path to writing an effective and successful sales letter that can guarantee you customer’s interests to your products and services. You must also ensure that you take the time to brainstorm effective headlines that are necessary for successful sales letter of recommendation.

Need more help in writing your sales letters?

A professional sales letter is more inclined to attract prospective customers for your online business. But many online business owners are inexperienced in writing professional sales letters from scratch. And one cannot simply write a sales copy just by saying some basic details about the company. No! For business owners to be able to write professional sales letters, he or she must consider the following pointers.

People may often wonder what big deal about sales letters is. Well sales letters are the first thing readers will consider before they actually purchase your company’s product or service. By all means, it is the first impression they have on your product and business. And if you have created a clear and powerful sales letter, then you are guaranteed to have an increase in prospective customers who are interested in your business and what it has to offer.

Your professional sales letter must not include spelling and grammatical letters as this can lose customer’s interest to your products and services. Thus you must ensure that your sales letter is professional enough so that your business would remain highly competitive within the market. A well written sales letter must also display your professionalism and must be well stated and formatted.

Additionally, your sales letter should be free from all errors and must flow naturally. Remember, you do not wish to advertise your business death, so your letter should not only aim at receiving a sale from your customer’s money. That is, you should display a friendly relationship with the reader as this is the key to making increased sales for your online business.

Aside from ensuring that your sales letter is readable, professionally done letters should always be appealing. Broadly speaking, you must ensure that your sales letter look good with appropriate colour, style, size and font formatting, for this can higher the chances of customers reading your sales letter and actually purchasing your product. The type of style you use within your sales letter must be relative to the type of business or industry you are allocated within. For instance, if you are a toy making business, you should use primary, bright colours with crayon-like fonts to create your sales letter.

Now if you acquire assistance in writing your sales letter, you can use specialist software to help you create your professional sales letter. This in turn can be very cost effective and time saving on your behalf.

In retrospect, the first impression is vital for your business success. And this can be gained from a well written professional sales letter. Thus as a business owner, you must ensure that you take sufficient time in writing and creating the best professionally done sales letter to increase the progress of their business. Putting forward adequate effort and time into creating professional sales letters for your company would lead to successful results on behalf of your online business. Yes, it might take some time especially if you are new to the field of sales letter writing, but you wouldn’t be disappointed with the final results.