Marlon Sanders

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Sample Sales Letter: For Easy and Effective Sales Letter Writing

For business entrepreneurs who do not have sufficient background in writing, making a sales letter may prove to be a bit difficult. With so many thoughts in mind, it is indeed hard to organize such thoughts into a powerful content that would convince the readers to purchase your products or use the services you offer. Fortunately, you can now find sample sales letter on the Internet that can help you in your sales letter writing tasks.

Most of the sample sales letters on the Internet were written by professional copywriters who are trained in writing different types of business letters. There are literally thousands of free sample sales letters on the Internet today. Browsing through the different major search engines allow you to find a great sample sales letter that will aid you in promoting your products through a good business correspondence. Apart from samples of sales letters online, there are also template sales letter packages available for download at very affordable prices.

The good thing about the downloadable sales letter templates is that they are very easy to use. They are actually pre-written by professional writers and formatted by professional graphic designers. The templates are mostly created in Microsoft Word format but others can also be used using different software. Sales letter templates are very user-friendly. All you need to do is choose between the several style sheets and insert your customer’s information and you are on your way to converting prospect customers into loyal customers.

If you are just starting your business, it is very important for you not to blunder in your sales letters. Not only that it would be costly on your part, it would also cause losing prospect of customers. Sending hundreds of sales-letter mails to your prospect customers does not come cheap at all. And what’s worst is that you get no responses from your mails.

While sales letters can be done through email nowadays, most business owners especially those who are just starting usually do it in the old way– through snail mail. The problem with sending sales letters through email is the huge possibility that they would just go to the customer’s recycle bin without being read. What most business owners do is that they send them through snail mail and include some small and inexpensive tokens like pens or highlighters with the company’s logo and contact information at them.

By using a sample sales letter or a sales letter template, you are assured that your sales letters will attract more customers and allow you to keep your existing and loyal customers as well.

Sales Letter Software | How to Make Instant Profits?

Sales letter software is just one of the several breakthrough internet tools available for online business owners looking to build up profits. Admittedly, not everyone knows how to write compelling sales letters that does not only influence your web visitors, but also compel them to action. And in this case, you want them to respond to your sales message and part with their hard-earned money – a task that is never simple, to begin with.

Is writing sales letter really as hard as it seems? A lot of internet marketers spend hours and hours writing a copy of sales letters, only to find out later on that all of those efforts were put to waste since they were poorly written. Aside from the fact that they did not produce the sales you wanted, it even blemished your online reputation as an internet business. Since your sales letter will serve as your virtual salesman, you need to take advantage of tools such as sales letter software to do the work for you.

If you are still on the phase of establishing your business and trying to build your prospects, it is too expensive to hire a writer that will write your sales letter for you. That would be around $500 of fees to hire an excellent copywriter, which you could have saved or spent on reliable sales letter software. Unlike hiring a copywriter for your business, buying your own software is just a one-time payment that can be treated as part of your capital investment.

When you purchase a sales letter software, you can access pre-made templates for sales letters that are determined to be of high impact to customers. Therefore, you simply have to fill out the details that you want to spread onto your prospects about your business. There is no need to deal with complex HTML codes or hiring expensive copywriters since this software does it all for you.

Depending on where you purchase the software, you can also avail of additional tools to help make your sales writing even more proficient. There are tips on how to come up with attention-grabbing headlines, step-by-step guide on how to produce high impact content, and automatic meta tags creation for improved search engine optimization.

Aside from the obvious benefit of coming up with high quality sales copy via the sales letter software, you can also make savings in time and money. You no longer have to shoulder payment of professional sales writing services and yet you get the same impact on prospects and customers. In addition, you can quit worrying about how to come up with a compelling sales letter since the software does it for you, allowing you to focus on other essential aspects of your business.

Sales Cover Letter Mistakes that You Should Avoid

A sales cover letter is important because it gives a lasting impression to your employers or clients. It shows whether or not your product or service is good enough to be considered. The way you market and sell a product should show the quality and your confidence in it. With today’s competition, you have to have a cover letter that can make any client or importer check out your web site. A bad cover letter will definitely ruin your chances of landing a deal. Here are some mistakes that most entrepreneurs commit in writing a cover letter.

  • A cover letter without the company’s website. It is true that not all importers or clients read the cover letter. But there are those who read it as well. Since you do not know whether or not it is needed, you might as well include it.
  • Addressing the letter to “to whom it may concern”. Not putting a specific name on the address gives the impression that you are being lazy. This shows the client that you did not even have the initiative to name the person or the company you will have business with. It is important that you call or research about the company ahead and ask for the name of the manager or whoever is in charge. There are instances, however, when you cannot gather this information. For these cases, you can use the name of the company instead. This does not live up to using the name of the person you will have direct contact with but at least it is specific. And a well written sales cover letter should be specific.
  • Try to focus on what your product can do for the company. Most inexperienced cover letter writers tend to commit the mistake of writing long paragraphs about the service or the product. Remember that your clients are in a business. They are after profit. You should show them that your product or service can contribute to the company’s success. It should not be an essay or a novel about the product’s history.
  • Being vague on your wish for a meeting. Most cover letters end up with “I would be glad to hear from you”. A cover letter must be proactive. You should ask for a meeting. In fact you can even give a specific time frame telling your prospective client that you will contact them to arrange for a business meeting. With this closing in your sales cover letter, you are giving the impression that you are very willing to have business with the company.

Sales Business Letter | Tips in Writing an Effective Letter for your Business

Writing a business sales letter seems a daunting task because it entails persuading prospect customers to buy your product. Because of this, a lot of business owners resort to hiring freelance writers to write sales letter for them. While this can be of help, this is not really beneficial to the business since this comes with additional expenses.

The truth is, sales letter writing is really not as hard as you think it is. Even if you are a business owner who does not have any copywriting background, you can for sure create a business sales letter that will help you turn your prospect customers into loyal customers. In order to write an effective sales letter, consider these simple yet helpful tips below.

When writing a sales promotion letter, most business owners think too much of how their sales letter can be converted into a bucket of money. While this is the primary goal of writing one, focusing on this bottom line will not help you in coming up with a powerful business letter that will convince customers to patronize your product. This will only lead your prospect customers to think that you are just trying to drain them of their hard earned money.

An effective sales letter aims at letting the customers know of the benefits that they can get from buying the product. This can be done by highlighting the strong points of the products that set the product apart from the competitor’s product in the market. This task entails a basic knowledge of your prospect customers.

In order for you to pinpoint exactly the strong points of your product and relate them to the needs of your customers, you have to consider the demographics of your target market. Knowing your prospect customers will not only be helpful in achieving such goal, it will also allow you to perfectly attune your business sales letter in accordance to your customer’s needs. Knowing about your customers is the very key to developing an effective selling approach.

However, if your products have product-after-sale-support, make sure to emphasize them in your letter so as to convey a message that you are still there even after the sale of the product. Being able to successfully convey such message would for sure increase the number of your customers. Happy and satisfied customers will further do the marketing for you by spreading the word.

To be able to incite action, it will be helpful also to mention the advantages of making an immediate purchase of the product. Most customers, even if they have the intention to make a purchase, tend to procrastinate. Including a timed response incentive in your letter will make them act as soon as possible. This can be done by providing discounts for those who make a purchase within a certain amount of time.

Writing a business sales letter with these tips in mind will for sure allow you to create a powerful and effective sales letter aimed at increasing the number of your customers.

Marketing Sales Letter For Better Online Sales

Online business entrepreneurs are always searching for ways to improve their marketing strategy. More often than not, online entrepreneurs tend to look at online marketing as a way to simply communicate with prospective consumers. However, they fail to get the idea that having a good sales marketing letter could be the key to success in marketing a product online.

The Limitations Of Online Marketing

The biggest disadvantage of having to market your product online is that customers would be reluctant to purchase your product because they could not actually see or even touch the product. They do not have the opportunity to personally inspect it. In addition to that, there is a lack of human interaction. It takes away your ability to convince customers and to address their actual concerns.

How Marketing Letters Help Online Selling

It is a fact that putting up an online business is a very lucrative business venture. But what most people do not know is that there are a lot of things to consider before you can build an online business. Your toughest challenge as an online entrepreneur is to market your online products.

In online selling, words are very essential. You must be able to translate emotions into words to compel people to respond. You must be able to direct prospective buyers to take action. You need to convey your product to the consumers. This is where marketing letters come very helpful.

A marketing letter is basically used for online marketing as a sales tool. It is a way to contact prospective buyers and persuade them to take a look at the products or services you are offering. It is more focused on being textual rather than visual.

If you have a very good marketing letter, there is a great probability that the prospective buyers will purchase your product.

The Importance Of Having A Good Marketing Letter

If you are an online entrepreneur, the Internet will serve as your avenue to reach out to prospective buyers. In line with this, your marketing letters will be sent via electronic mail or e-mail. Generally, over ninety percent of emails sent will never be fully read. So, make it a point to make your letters catch the attention and interest of the reader.

A good letter needs to be clear and convincing. Have a brief but precise headline. Make it catchy and interesting. Demonstrate a need and tell your prospects about what your product can offer and what it can do to solve their problems. Discuss the possible benefits that they could get from your product.

After you have stressed the relevant points, you should include your contact information or a link to your website. Provide clear instructions so that the prospects will not be confused.

You should always keep in mind that your marketing letter will serve as your sales tool in the absence of a salesman. If you have this in your sales tool arsenal, then you will surely have better sales.


Sales Letters Free | How To Get Access

The success of your online business relies greatly on sales letters as it is your primary means to communicate with your clients. They are also great tools for marketing your products or services to the public consumers. Utilizing these letters will significantly help you improve your sales, as they compel prospective consumers to purchase your products.

Writing a sales letter is not easy and there are a lot of guidelines to follow. You may opt to hire a copywriter but getting one will be very expensive and you may not afford it. So, why not get it free instead.

The Best Solution: Make Your Own

The best way to get a sales letter free is to make one. It will be fairly easy because you have sufficient knowledge about your product or service. You know its strength and weaknesses, its purpose and who could benefit from it. All you have to do is to translate your ideas into writing. Make it as appealing and persuasive as possible.

Take Advantage Of Internet Offers

It may be unfortunate for you if you can’t write a good sales letter. Fortunately, the Internet offers a lot of available sites from which you can get a sales letter free. Be diligent enough to browse the web, then you will find that a lot of sales letters are available for you without costing you anything.

You could take advantage of sales letters that are ready to download and use for free. It won’t matter what type of online business you have because these letters are available for a wide variety of different businesses. You may then use these to improve your sales and make your business grow.

The Advantages Of Having A Sales Letter Free

One obvious advantage of free sales letters, that are available on the web, is that it saves you time. They will also lessen your frustration of trying to write a good letter out from scratch. Aside from that, these letters are provided with a way to make quick and easy changes.

Another advantage is that you are spared from having to spend extra money to hire a copywriter to make a sales letter for you.

Always keep in mind that sales letters play a significant role in the progress of your online business. Make it a point to always include one in your marketing strategy.

Use A Sales Letters Templates To Write Quickly And Easily

Sales letters are commonly the best marketing tools that an online entrepreneur like you could use to improve your sales. However, no matter how effective these letters may seem to be, they usually end up being discarded by prospective customers. You may wonder how this could happen. The answer is pretty simple – your sales letter may be following an incorrect format.

Although making a sales letter requires some writing skills, you don’t necessarily have to be the best writer to be able to write an effective one. Most are actually made from following the same template. However, you may write your own effective template:

Serves As Your Guide

A template is like a step-by-step guide. In this case, it is a guide to writing an effective sales letter. It is very useful to you, if you have poor letter writing skills. It will certainly make writing a sales letter easier for you.

Normally, letter templates provide you the correct format of sales letter writing. Follow this format so can avoid having your sales letters being disregarded by prospects.

Using a letter template could significantly save you more time and effort. Composing a sales letter on your own may consume a lot of time, though. You may initially use it to make a sales letter that you can use to effectively sell your products and services.

A Tool To Enhance Your Writing Skills

If you are a novice writer, it make take long before you can master how to make an effective sales letter. However, you may use a sales letter template to practice over and over again until you become a better writer.

Get Great Results!

If you are an online entrepreneur, an effective sales letter would most probably be your most important marketing tool. Without it, you may find it hard to improve your sales online. If you cannot effectively explain and present your product to your prospective clients, then expect that you will not generate the sales that you aim for.

However, with the use of a sales letter template, you may be properly guided on how to effectively write a good sales letter that would get results.

Keep in mind that no matter how excellent your product is; how competitive its price may seem; and how well designed your web page may be, as long as you do not have an effective sales letter, all your efforts will be futile. So, do make sure that you have one for yourself.

Sales Letter Samples To Guide You In Making An Effective Sales Letter

If you are an entrepreneur trying to establish an online business, you should consider having a sales letter. A sales letter is an important marketing strategy component that will help you grow your business. It is a must have marketing and sales tool because it is your only means of connecting with your prospects.

How To Find Sample Sales Letters

If you are having trouble figuring out how you will make a sales letter, you may consult the web and look for samples of sales letters. A lot of websites are offering free samples of sales letters which could serve as your guide in making your own letter. You may download these samples straight from the Internet without any charge.

Learn The Style From Sample Sales Letter

A sample sales letter like any other letter follows a certain format. Discussed below are the components of a sample sales letter.

The header contains your company’s logo or name, address, contact information and your current e-mail address or website. After the header, what follows is the initial address. It contains the recipient’s name, job title company, current address, the city, state and zip code. After you have filled in the required information, you may now write the salutation with the recipient’s name e.g. Dear Margie.

The first paragraph contains the headline. In this section, you must state the description of your product and its benefits to the prospective consumers.

The next paragraph would be the main body. You could further explain here the potential benefits your consumers can receive from our product. You may establish a need for your customer and then convey a powerful message that your product could provide solutions to their problems. In this section, place every vital information you need to say to your consumers.

The last paragraph should be the closing paragraph. You could express your gratitude to your consumers for sparing some time to read your letter. You could also include here your contact information and clear instructions on how to get in touch with you.

Next would be the closing salutation such as sincerely, regards etc. Then place your name, title and contact information below it. Make sure you put your signature above your printed name.

Having a sample sales letter will definitely help you in making an effective sales letter. Just be patient enough and practice more and soon enough you will be a better writer.

Great example of sales letter for affiliate program


My friend Jason Fladlien has a sales letter for his affiliate program that does an amazing job of explaining the value of lifetime cookie tracking and the “triple” tracking of infusion software. This shows the POWER of explaining something in a LETTER format.

The whole KEY to writing a letter to promote an affiliate program as a MERCHANT is that you explain clearly the BENEFITS to the person you want to take an action. That’s the whole secret it a nutshell.

Now, you could be on the flipside and be an affiliate who wants to create a sales letter for an affiliate program you’re promoting. The same principle applies. There’s only ONE REASON anyone takes action and that is to get a benefit.

If you can show them how you offer a UNIQUE benefit, this is even more compelling. In the old days, Rosser Reeves called this a USP or Unique Selling Proosition. Nowadays, we use Michael Porter’s terminology and call it “differenentiation.”

And if you can PROVE the unique benefit to them, that’s even better.

As as EXAMPLE, here’s a letter a friend of mine once wrote to CONVINCE affiliates of the value of their affiliate program. Interestingly enough, the software they’re referring to is Infusionsoft and it’s the same software I use on my affiliate program here.

But in this short and brief letter, they do a fabulous job of selling the benefits.

Lance and Jason here.

Thanks for promoting
our 100% commission
products. =)

New invitation-only Lifetime
Commissions program pays
on over 30 products plus
$97/mo continuity, plus big
ticket services.

If you send 1 promo for
just 1 product, you’re
tagged for all products
until the day the merchant

We’ve never seen anything
this generous before for


Why are we sending you

Jason helped design it…
based on what he thought
would make both affiliates
and the merchant the biggest

They’ve created 176 new
$97/mo continuity
subscriptions in the
past 4 days since the
program has been open…

And hardly anyone knows
about this program yet,
much less promoting it.

Check it out:


All the best,

Lance & Jason

Tamashiro VRE, LLC
2817 W. Shady Hollow Lane
Lehi, Utah 84043

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Sales Letter Samples | How to Grab Reader’s Attention

The way you grab a reader’s attention right away is by giving a UNIQUE benefit, often with URGENCY or time limit.

Why urgency?

Because people are so busy, they may pass on reading what you have to say. But by installing a little urgency in the headline, you get them to take a minute to read the first few paragraphs, which IS the goal of the headline anyway.

Now, the only reason anyone does anything is to gain a benefit of some sort.

However, it’s far more compelling if you offer a unique benefit. Michael Porter calls that differentiation.

In the old days, Eugene Schwartz called it having a “mechanism.”

You have ONE PAGE or above the fold on a computer screen to convince people to READ MORE. That’s all you have. Most people think the headline is the most important part of the letter. And it is … BUT the lead consists of the headline and then the first 3-5 paragraphs. You MUST GRAB attention in the lead…NOT just the headline.

You do this by emphasizing unique benefits. And sometimes you throw in proof or credibility…just enough to convince people to read on. You might, for example, use a few testimonials or quote a few magazines or experts.

Your product is as good as the sales you make. Unless you make sales you don’t have a business, no matter how good your product is. Good sales people are sought after and companies are willing to spend millions on hiring and training excellent sales people simply because they have a direct impact on the company’s profitability. A good sales person is therefore unafraid of recession or the fear of being laid off.

In online marketing a sales letter is the counterpart of a direct sales person. Just as a sales person with poor selling skills will not be able to make a successful sale of the best products in great demand  at the most competitive prices, in the same way a poorly composed sales letter will not be able to convert readers into prospective customers.

It is thus imperative that you have an excellently crafted and composed sales letter for achieving your goals. Your sales letter must be absolutely convincing so that your readers are compelled to take necessary action and become potential customers and not remain mere readers.

The caption used must be attractive and compelling. You can grab your reader’s attention by appealing to their emotions, wants and desires. To do this you must understand your target audience and what their expectations are.

For instance, if you are catering to a business network they may want to know more about driving high quality, targeted traffic to their business sites. They will then plug up the traffic into a turn-key system which will do all the conversion and selling for them. In short, they are interested in knowing how to set up a business that will be profitable for them.

An example sales letter will read as follows: “REVEALED: How I Built a Million Pound Business from Home on a Budget. Step-by-Step Instructions” This contains exactly what a prospective business person will be looking for. Once you’ve got the attention you wanted devote the next few paragraphs in telling your own story. This can be easily achieved by following this procedure:

  • Take a personal approach and introduce yourself. Allow your reader to relate to you.
  • Talk about where you started and your incredible journey to reach where you are now.
  • Give all credit to your product or business opportunity for your success.

This way the reader will be able to trust you and will be ready to buy you before looking at your product. Build on the rapport you have established with the reader and highlight the benefits they will get if they bought products directly from you.

The concluding piece to the sales letter is to convince the reader to act immediately. The ultimate goal of your sales letter is to make sales so remember to tell your customer what to do after reading the advertisement. For e.g. you may include a line which says “Click to buy NOW!” or “Purchase NOW by clicking here.”

Get to know Push Button Letters Software. What is this? Just fill in the blanks, click a button and out pops a potent, targeted sales letter ready to sell your products or services!

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