A Sale Letter Sample To Help You Make A Perfect Sales Letter

In order for your online business to prosper, you should employ exceptional marketing strategies. A very useful marketing strategy that you could use is a sales letter. A well written sales letter will help you increase your sales and gain more profit. It should highlight your services and products in a manner that is easy to comprehend.

Making an effective sales letter is really a difficult task to do. There are lots of things to keep in mind such as doing extensive researches and performing a lot of trials. You need to make it as perfect as possible because this is not just any other typical letter that you will send. This letter will make or break your business. That is why, it is utterly important to write it well. If you are struggling to make one, you could see several samples of sales letters as your guide.

How To Spot A Prospective Sale Letter Sample

Here are some things to keep in mind when looking for a good sample sales letter:

Find a sample that would easily catch your attention. You may feel that you have a connection with the sample letter because it somewhat understands what you exactly need. This is the perfect sample letter that you should follow.

Your sales letter should be an attention grabber like that sample letter. It caught your attention simply because it knows what you need. Follow that example. Get to know the needs of your target market and you will know what you will write in your letter to convince them.

There are lots of sample sales letters for different businesses available in the Internet. Look for a sample that will most likely be applicable to your product or business. It should be extremely interesting and in line with what you are promoting.

Have More Than One Good Sample

A sales letter is made not only to share product information but mainly to make sales. That is why, having a good example as a basis for making the actual sales letter is very important.

It is not imperative that you only stick to one sample. It would really help you gain more information if you have more than one sample. Feel free to check other samples on the web and see if some of them would be a good basis for your sales letter.

Sales Letters Software | Sale Letter Secrets Revealed


We’ve never met.

But we have something in common.

You have a sales letter or you’re thinking about writing one.  I’ve been selling online with sales letters since before the WWW (back on AOL).  I’ve sold millions online so I do know a thing or two about what does and doesn’t work.

Here are few steps for you to follow:

1.  Your hook is all important

I learned copywriting originally from Tested Advertising Methods by John Caples.  Most guys and gals who are old school learned it from there also.

Caples taught that your HEADLINE was the key to the ad.  It’s the ad for the ad.  But the newer thinking epitomized by Michael Masterson and my friend Jason Fladlien is that the HOOK of your ad is ALL important.

Masterson calls it the “Big Idea.”

Fladlien calls it a hook.

The thing it MUST do is hook the reader’s attention with something dramatic, compelling or intriguing.  For example, for my Sales Letters Software I once used a shocking USP, or unique selling proposition.

I said that if you wrote a letter using my software, your products would sell or I’d send a picture of me kissing the elephant’s behind.  It showed the picture of the elephant’s tail end.

Then we followed that up with a number of other riffs.  Here’s one:

That happened to be sent as an html email but we could have just as easily used it at the top of a web page.

So step one is to come up with a potent hook or angle.

Step two will come tomorrow or the next day.

Write Sales Letters | The Keys To Writing An Effective Sales Letter

Selling online products and establishing an online business is not an easy task. You may have a good product with a competitive price that appears in a well-designed web page. But if you do not have a good sales letter, you may have no sales and all your efforts will be in vain.

In order for you to sell your product or services on the Internet, you should not stick with a regular web page. Make use of a sales letter that lures online shoppers to buy your product or take advantage your services.

Writing a sales letter requires a lot of thought and attention. It is imperative that you have effective writing skills to write an effective sales letter. You will not make enough sales no matter how great your product is – if you don’t know how to advertise your product and convince your potential customers to buy them.

Here are some important tips to follow if you want to write an effective sales letter:

Know Your Purpose

You should establish a clear purpose before you decide to write a sales letter. Be sure that you know well the product or service that you are selling, added bonuses or features that comes with it, and how it could be beneficial for your customers. You must keep in mind that although you want to make sales, you also should be able to satisfy your customers.

Connect With Your Potential Customers

Even though your primary goal is to sell your product, you must also take into account how your product could be beneficial to your customers. They won’t care how brilliant your product is. What they really want to know is what they could benefit from it. They want to know how your products or services could provide solutions to their problems.

Give Emphasis On The Headline

This is the most important part of a sales letter. It must be given emphasis because it will be the first thing the reader will notice. The headline must tell it all. It must be catchy and specific. Do not exaggerate. It should not be too long because readers might lose interest.

Write Spontaneously, Briefly And Concisely

In writing the main body of the letter, make sure that you write what you think. Make it a point not to stop to correct a misspelled word or a grammatical error. You edit the mistakes after you are done with your writing. If you keep on stopping to make corrections, chances are you will lose your focus and you might get confused with your ideas.

Include in the main body the description of your product or service. Describe how it could be beneficial to your customers and how it could provide solutions to their existing problems.

You may also want to avoid putting in long sentences in your letter. As much as possible, be brief and concise. Go straight to the point. If you’d like to, you can put subheadings so that the reader could skim down and have an idea of what you are offering.

Make Use Of Testimonials

You may also include testimonials in your letter. These will serve as proofs that the product or service you are offering is effective. Also, these will encourage trust among your potential customers.

After you have finished putting in all the necessary information that your customers should know, do not forget to leave some contact information. Let your customers know how they could get to you.

Now, that you have sufficient knowledge on how to write a sales letter, you may now start writing the sales letter to your success.

Sales Letter Introduction | Things to Avoid

In sales letters, what normally compels a reader to continue reading further is the sales letter introduction. An introduction should be carefully thought of before it is written because it should have a positive impact on readers. The first few lines of your letter are what potential customers will initially see when they read the sales letter. Careful consideration should be made when writing the first part of your letter as this is critical in making a good impression to your readers. Here a few tips which may be helpful in making an effective sales letter.

Things To Avoid

Boring Headline

Remember that people who browse over the Internet mostly have limited time to spare and have short attention span. The first sentence in you letter already creates an impact. Do not put a boring statement or an over used line. Once you fail to catch their attention, they can easily erase your letter and you instantly lose a potential customer. Write creative headlines

Assertive Statement

Do not sound too pushy. Lines such as “Buy Now!” or “This Is A Once In A Lifetime Opportunity” will give an impression to the readers that you are merely selling another low-quality product or that your letter is a spam. Being pushy implies a negative statement. Your readers will think that your product is not good enough that’s why you are being pushy just to make a sale. True. If you have a great product, you don’t need to put so much effort to convince potential customers as the product itself is good enough.

Ignoring Your Reader’s Needs

It is a big no-no to forget about your reader’s needs, rather talk the whole time about yourself and your product. Your readers would like it better if the letter is in their favor. Discussing further about what your readers need will definitely catch their attention and lead them into curiosity, thus getting them to read further. Create the need then fill it in. This is one effective strategy to not sound like you’re trying too hard to sell.

Sales Cover Letters | Know How To Write Effective Letters To Land A Job

Nowadays, competition in getting a sales position is getting tougher. If you are an aspirant of a sales position in a well known company, you may need to learn how to take advantage of applying through the Internet. Using online submissions can make job applications easier. However, there are a lot of applications that you need to get past through. It will be difficult to get an interview in this case. The best tool, which you can use to advertise yourself and stand out amongst the others, is to have a well-composed sales cover letter.

Learn How To Sell Yourself

You must keep in mind that you will be in sales. So, before you can sell products for the company you are applying to, you must first learn to sell yourself. Think of yourself as the product, the company as the customer and the cover letter as the salesman. The first thing you should do is to address the company or the human resource manager by name. It is like convincing a specific customer to buy you. Avoid using the common “to whom it may concern”.

Your cover letter should be written with conviction. You should take time in writing it down, as this will be the gauge of your potential ability to sell.

More often than not, the applicants are categorized and shortlisted – even before the applicants can see the person who will screen them. You have a simple objective here, it is to be a part of the few chosen applicants. You wouldn’t want to be rejected or be at the bottom list.

Learn How To Make An Effective Sales Cover Letter

Making a good cover letter may be a huge challenge for you. The catch is that you only have a page to advertise yourself, showcase the talents you have and elaborate the possible contributions you could make for the company.

Be sure to include positive facts about you. Do not exaggerate because this might leave a false impression about you. Start with an introduction. Introduce yourself as if you are selling a good product to a customer. Do it in a dignified manner but at the same time reader-friendly. Always make sure to put in positive emotions. Make your cover letter reflect your unique identity and personality.

Once you are done with your introduction, you may now highlight your skills and qualifications. Include describing your passion for sales and your determination to face the challenge that a sales career present. You want to prove to them that you will be a great asset to their company.

Gather as much information as you can about the company prior to passing your application online. In this way, you may identify the possible things that you can contribute to the company and include these in your cover letter.

Make sure that you have stressed out all your points in a systematic way that they would easily understand. When you are done with marketing yourself, you may want to extend your gratitude to the reader and express your willingness to be interviewed. Include in the cover letter a contact number.

A cover letter is your first and foremost weapon when it comes to job applications. Make sure that it is interesting so that the interviewer will be compelled to know more about you. An effective cover letter could be your key to getting your dream job.

Business Sales Letters: The Key To Online Business Success

Business Sales Letters: The Key To Online Business Success

One of the reasons an owner of an online business incur losses is due to poor sales letter writing. This could make or break your online business. Large amounts of money could be gained or lost depending on the strength of your sales letter writing. If you want to succeed on an online business then make sure that you make an effective business sales letter.

Typically, a sales letter is an introductory letter sent by a businessman to a prospective client. The primary goal of making one is to convince potential customers and make a sale. However, a good business letter should focus more on how the customers could benefit from the product. It should be given a lot of thought and attention. In line with these, here are some of the factors that you should consider when making a business letter.

Make An Interesting Headline

Most business letters fail because they do not pay close attention to small details such as the headline. The headline is the first thing the customer will see when he/she receives the letter. Having a catchy and convincing headline would compel the reader to browse and read further through the letter. Try to put something out of the ordinary, may it be a unique fact about your product or a famous quote. Whatever it is that you will use, make sure it will catch the interest of the reader.

Create The Need

In order to sell your product, you must convince the reader that they need your product or service. Focus more on what the customers could get out of your product or service. Lay down the benefits that they could enjoy if they take advantage of your offer. Let them know that it is in your best interest to satisfy them.

It is imperative that you also know your target market. Consider the demographics of your target market. Get to know what they need and how much they could afford. In this way, it will be easier to figure out your sales approach.

Give Only Product Details That Customers Need To Know

As mentioned earlier, focus on what benefits can your customer get from your product or service. Do not go into specific technical details like how you made the product or what materials were used.

You may also include in your business letter any offers of after sales support such as warranties, customer service support and the like. By doing this, it will convey a message to your customers that you have great faith in your product. You must always back your claims with solid facts.

Provide You Contact Info

Now that you have explained everything about your product or service and how it could benefit your customers – you might as well provide information and clear instructions on how they could buy the product or take advantage of the services offered. Provide contact information so that they’ll know how they could get in touch with you.


Sales Letter Writing | How to Write Killer Guarantees That Boost Orders

Your sales letter guarantee.

It’s really important.  I never really understood how important it was until I studied Jay Abraham’s concept of “risk reversal.”   Your guarantee is essentially the way you remove the risk of ordering for you customer.  And while there are other ways to do that, your guarantee is certainly one of the most important ones.

Here are a few tips for writing effective guarantees:

1.  Use language the makes your guarantee sound BOLD.

People read guarantees all the time.  You need to find a way to use words to make yours stand out.  Use words like “iron clad” “you can’t lose” and similar verbiage.

2.  Explain why you’re offering a crazy guarantee.

Usually, this reason boils down to how confidence you are in the offer. But if you offer a guarantee out of the ordinary, you have to explain WHY you’re willing to offer it.

3.  Offer something in addition to the guarantee.

The typical thing is to allow the customer to keep several bonuses “in the unlikely event” the customers wants their money back.

Now, one of the big issues in marketing is how long or short should a guarantee be?  And that’s a very good question.  I’ve seen some letters with short, to-the-point guarantees that did the trick.

I’ve seen others with triple guarantees that were elongated and flowery.  There is no right or wrong method. But sometimes stacking two or three guarantees together can give you an extra boost of credibility.

The big concept here is you want to take the risk away from the customer and put it on you.  You don’t want them feeling like they can lose by buying your product or service.

I’ve even used triple your money back guarantees before. These can be risky and your merchant account won’t like it.  So I’d be cautious about it.  But I have done it.

Another consideration is how long your guarantee should be.  Should it be 30 days?  60 days?  Longer?  One school of thought says the longer the guarantee, the fewer the refunds and the more the sales.  The other school of thought says that actually refunds do go up with a longer time span.

I’ve certainly had friends burned by offering 3 year or longer guarantees.  The market turned against them or something bad happened and a lot of refunds poured in.

So I’d be cautious about that.  I’ll never forget.  One of my friends offered a very long guarantee.  I think it may have been a lifetime one.  And for some reason, people got scared.  I think it was when we had a war.  Man, his refunds started flying in like a fleet of war planes.  He got products back from two and three years before.

It was crazy and cost him a lot of money.

Your merchant account is going to want you to offer a shorter guarantee like 30 or maybe 60 days.  If you offer longer than that, you need to confirm it with them.

Having said that, overall a strong guarantee normally boosts sales.


How to Write a Sales Letter

How to write a sales letter is something that often haunts people who are marketing online.

In this article, I’m going to lay out the basics of writing sales letters.

Here are the common problems in online copywriting:

1. Don’t believe long sales copy works.

While split testing can give you a definitive answer in a specific case, the whole history of direct response marketing and advertising shows conclusively this fact:

Sale letters can NEVER be too long. They can ONLY be too boring!

The reason you see people on blogs and forums saying that long sales letters don’t work is because they don’t! That’s right. THEIR long sales letters don’t work. A marketing letter that bores the reader to tears, doesn’t use proven emotional selling principles, doesn’t follow time-tested and proven methods of sale letters and doesn’t use every secret of persuasion available won’t work.

There’s a reason top copywriters get thousands of dollars to write sales and marketing letters that pull in orders: It’s just as much an art as it is a science.

Having said that, while it is a skill, it’s a learnable one.

2. Don’t hit on deep emotional benefits.

It’s one thing to state the features and benefits of an offer. It’s quite another to dig beyond the surface and hit the emotional nerve that gets the reader to react and respond. Plain vanilla copy you can get for $250 won’t do that.

And neither will the SAME copy in an online video. People mistakenly think there’s something magic about videos as opposed to sales letters. There isn’t. They’re just different media in which you implant your effective sales message.

3. Don’t cover all the features and benefits possible.

I can’t even tell you how many times I’ve avoided buying from a web site simply because the web site didn’t tell me what I needed to know in order to make a positive purchase decision.

Instead of being afraid your reader won’t read, be afraid of NOT telling them all they need to know in order to make a positive buying decision.

Now, the more an item is an impulse purchase, the less the copy is required to sell it. The greater the emotional involvement in the decision, the more long copy is needed to sell it.

A lot of the comparisons between videos and sales letters aren’t fair because they’re dealing with impulse purchase items.

But let’s take a product or service that involves an emotional decision. Long copy will work to sell that item because people want to get all the facts before they make a decision.

Why You Should NOT Use Either Sales Letters Or Videos Alone

The truth is that your best response will likely be obtained by using BOTH a video and a traditional long-form sales letter. That way the people who want to read can read. And the people who want to watch a video can watch a video. And people who just want to listen can listen.

You cover all the bases:

* Readers

* Visual responders

* Auditory responders

Don’t throw the baby out with the bath water. Videos are a powerful selling tool. But combine them with long-form direct response sales letters to obtain the highest response possible.

Marlon Sanders


Sales Letter Template | A nifty template for your sales letters|

Sales letter template? Looking for a good one?

Seems that everyone is. So in this article, I’m going to give you a simple yet powerful template you can plug into sales letters, marketing letters, online ads and many other things.

This template is built on 3 key steps:

1. Your sales letters or marketing letter MUST have a big, juicy benefit for the reader.

It’s not enough to have plain old boring benefits that everyone else has. You need that one, big dominant benefit that causes the mouth of your potential buyer or responder to water.

That benefit could be promising a solution to an annoying or painful problem they have.

It could be promising an end result they desperately seek.

But you MUST have a dominant benefit.

Template formula: Put the one big, dominant, giant, juicy benefit in the headline of your ad, sales letter or marketing piece. Focus on ONE benefit that really stands out. The one thing you can really hang your hat on.

If you only had 10 seconds to get someone to buy from you, what’s the ONE REASON you’d give them? Put THAT in your headline.

2. Your sales letters or marketing letters MUST have dramatic proof of performance.

In this highly skeptical Internet age, it’s vital to include PROOF of performance early on. And proof that is different or more powerful than what the potential buyer or responder is routinely used to seeing.

You’ve gotta stand out.

Your template now looks like this:

Headline: Big, juicy, dramatic benefit.

Opening: Restate or elaborate on the juicy benefit.

Proof: After the opening, launch into the single biggest and most dramatic piece of proof you have.

Differentiation: This is the NEXT element of your sale letter template.

What makes your solution DIFFERENT from everything and everyone else? Is it faster, cheaper, easier, safer or differentiated on some other attribute?

This is where you talk about THAT, giving examples, illustrations, bullet points, videos, before-and-after pictures or whatever you have.

Finally, there is the call to action. You gotta give people a reason to respond today. This typically means the use of deadlines and scarcity or a limited supply or availability of some sort.

The Ultimate Sales Letter Template

1. Headline — Big, juicy benefit

2. Opening — Elaborate on the big benefit

3. Proof — Go with your biggest proof element

4. Differentiation — How is your solution different?

5. Credibility (optional) — What is the background of your company or the person providing the solution? What are their credentials?

6. More proof — If you have more proof, present it here.

7. Bullet points (optional) — If you want to provide bullet points concerning your solution as a summary, put them here.

8. Call to action

Give ’em a super powerful reason to respond to. Often, this involves extra bonuses or a price discount for a n immediate response.

There you have it. This is an incredibly powerful sales letter template or persuasive template to get people to RESPOND to whatever your offer or cause is.

No longer will you wonder what you should put in your marketing letters or communications. instead, you’ll know to zero in immediately on your dramatic benefit, your super powerful proof of performance and credibility and what makes your solution different.

Do these things and you’ll find out why I call this the ultimate sales letter template.

For more help with your sale letters and persuasive communications, go to: sales letter software

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