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Instant Sales Letters | Create Amazing Letters

Instant sales letters are needed by all business owners to help introduce their products to potential customers in the market today. And it is still considered to be an effective and valuable means of advertising for all business owners. When writing instant sales letters however you must first follow these essential tips.

You must ensure that you have a post script and proper introduction as most potential customers are likely to check these two parts of the letter before actually deciding to read the overall letter. Thus, you must ensure that your introduction and opening statement are precise while at the same time displaying the general message of your sales letter.

Secondly, you must pay attention to the letter’s layout. That is you must ensure that your paragraphs are properly structured, as the more organized and detailed your letter is, the more comfortable the customer will feel when reading the letter. You must also avoid writing confusing letters, as this will result in your letter heading straight to the trash.

Keep your sales letter short and simple. Sales letters should be at least one page long. The longer the sales letter content is, the more bore some it might be to customers, as no one like advertisements which are lengthy.

You must also avoid jargon writing. Business owners, who use immense amounts of “jargon” with the aim to impress readers, are more likely to confuse customers with this sort of fancy language. Thus, it is recommended that you try to be simple and avoid sounding like a con man out to impress customers.

You must always go for the bottom line and stick to point. Whatever point you are trying to make, just say it plain and simple. The more complicated your sales letters are, the more customers will be irritated and confused. So try not to beat around the bush as we all know where that can lead to.

Consequently, you must remember you are aiming to sell a particular product or service via this sales letter, so emphasize about the benefits that this product can offer to potential customers. Do not stress on pointless details such as high tech materials, research and new creations that went into the making of other products- for this is irrelevant!

Proper communication is also necessary when writing instant sales letters. This simply means that you should keep your tone light and conversational. Your approach and tone of your letter must suit the type of customers it is intended for. If your sales letters are targeted for high income business people, then you should use corporate jargon within your sales letter.

Try not to push for a sale as customers would lose interest in your company. You should instead aim at receiving the customer’s interest. Additionally, you should offer special deals and guarantees as this can convince and persuade customers to purchase your products even more.

Marlon Sanders
 

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Scentsy Wickless Candles - July 8, 2010

I think another good approach is to put yourself in the readers shoes. If you were reading your letter, would it end up in the garbage? I think offering FREE items is a great way to retain a customer base. Everyone loves FREE.

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