Direct Mail Sales Letter Another Effective Sales Letter
Anyone who uses email knows about these letters. Almost every day you get a few and they are not that long but you do not bother to read. There is a reason for that. They have come to the wrong place. When you write a direct mail you must remember few things get results from them. If not the letters will end up in the waste bin and your effort will be in vain.
It is not easy to get a letter of this nature delivered to the people concerned. Once you achieve the difficult feat you must get the maximum out of that.
In the first place your direct mail sales letter should go to the target. When you write the letter you must write to the procurement manager and not to the company CEO. If it goes to the procurement people you stand a chance to sell your product to them. Your letter has to be very concise and to the point. If the reader has to read a long introduction he probably will not read it at all.
When you write about the product you are going to sell you need to describe about the merits of your product but never try to explain the different features of the product. Instead try to explain the benefits the customer is going to derive from your product. Try to convince that your product is the best out of the lot.
Don’t try to be too official. Write in simple language as if you are talking to the reader. Make it more personal looking. This type of direct mail intends to build up a relationship rather than making a sale. So, try to establish connection rather than selling.
While writing your mail in simple language, make it short. One page letters are the most effective. You can offer something to the recipient and make it an offer with no risk. Give them discounts with deadlines. Make you letter a reply paid one. This eliminates the expenditure for your customer.
When you offer a product it is always good to give a guarantee. There are various types of guarantees. Guarantee will give the confidence for your customer to develop trust towards your product.
Testimonials are a must for any product to persuade a customer to buy it. When a customer reads a testimonial he will notice that your product has been used by others and it looks trust worthy. This will help you build up a relationship with your customer.
Your letter could go to the recipient through email or the ordinary post. If it doesn’t bring results the first time don’t just give up. When you send mails to 100 people there are only five people replying. This is a good figure for a no cost campaign.
IF you can get your mail delivered to the right person it is not difficult for you to get him to read it if you follow these simple tip which will make a big difference in your letters.
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