Effective Example of Sales Letter

An example sales letter is always available online. This letter is important since it will give you an edge against your competition. It is also the most effective way of directly marketing your products to get new clients. Despite the advancements in technology, eight out of ten US importers claim that a sales letter is still the best way to contact clients. Since this is important for the success of your business, you have to see to it you do not send just any letter. This will represent your company so it has to look great. Any mistake on the letter will reflect on your product or company.

About 97% of sales letter are thrown to the garbage. This is why your letter should be extra special for it to be a part of the 3% that goes to the desk. The first thing that importers or clients look at is the first paragraph. If importers find the introduction worthy of consideration, they skip and read the last paragraph. Research has shown that most importers do not read the second and third paragraphs.

The difference between sales letter then and now is that sales letter today gives an introduction to your company’s website. The best example sales letter has four paragraphs. These paragraphs are arranged based on the following order.

• 1^st Paragraph – Attention
  • Studies have shown that importers or clients generally take about seven seconds of their time looking at a sales letter. This means you only have seven seconds to introduce and make your product interesting enough to be considered. If not, your letter will definitely end up inside the trash can.

• 2^nd Paragraph – Support
  • The second paragraph supports the first. Here, you have to provide only the basic details. The goal in this part of the letter is to show that your product is reliable. You should also present the idea that your product or service will give the best profit to the company.

• 3^rd Paragraph – Benefits
  • Once you have the importer or the client’s attention and you have supported this in the second paragraph, it’s time to present the benefits. In this part of the letter, you have to give the advantages of the product. Show how this product can help the importer’s company to gain more profit.

• 4^th Paragraph – Action
  • The best example sales letter keeps this paragraph short and direct. It has to convince the importer to visit your web page.