The internet offers hundreds and thousands of sample sales letters that you can use as a guide when writing sales letters to distribute to your prospective customers. However, not all of these samples are good and persuasive letters that can effectively market and sell the products that your business offers. To find the best template from such a huge number of samples, here are some important elements that you need to check to ensure that you are following on a sample letter that can effectively communicate your business to your target customers.
A good sales letter targets a certain group of people who might be interested on the products that a business offers. Avoid using letters that target the general public as this won’t help at all. Also, when rewriting the sample letter, make it more personal by using your prospective customer’s first or last name instead of using general salutations such as “Dear Sir/Ma’am” or “Dear Homeowner”.
A good sales letter has a conversational tone. Don’t use a template that takes itself too seriously. This can bore your readers and can make them stop reading your letter. Don’t try to leave an impression that you’re a good and professional company by using jargons or technical words. Instead, use letters that make use of simple and easy to understand words.
A good sales letter uses questions in introducing products to the prospective customers, and at the same time, provide brief yet convincing answers to the questions. Good questions list the greatest benefits that your business can offer while good answers explain why and how your products can solve your readers’ problems.
A good sales letter includes information about premiums and bonuses that the business offers. This, however, depends on whether you really have some premiums and bonuses to offer for the first few customers who purchase your products. Good letters include information on what first few buyers can get upon purchase, whether they are discounts or freebies.
A good sales letter contains order forms that customers can easily fill up in case they decide to purchase the products. Order forms make it easier for the customers to respond quickly to the letter. Good letters also have contact information about your company so they can easily get in touch with you in case they need more information.
If you browse through various websites, you’ll certainly find thousands of sample sales letters that you can use to guide you as you write your own letter of sales. Carefully rewrite the samples that you have chosen, and make sure that the abovementioned elements are well reflected on the final letter before distributing them to your prospective customers. Always remember that a clear, effective and persuasive sales letter is the key to keeping your business strong and competitive in today’s tough market.