Your Letter Brief -- SalesLetters.com

SalesLetters.com · Your Letter Brief -- Step 2 of 3

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Your Product

Required: what name should sign this letter? *

This is the name that will appear in the letter opener and signature. Use your real first name or the name you sell under.

Please enter the name that should sign this letter.

1. What is inside your product? *

Describe exactly what the buyer gets. Modules, steps, videos, templates, checklists -- whatever it is. Write it like you are explaining it to a friend over coffee.

Please describe your product -- this is required.

2. What specific outcomes can buyers expect? *

What measurable results have buyers achieved? Use only real numbers you can back up. If you do not have hard numbers yet, describe the outcome qualitatively -- that is fine.

Please describe what buyers can expect -- this is required.

3. In one sentence: what makes this different from everything else out there? *

Be specific. Do not say "quality" or "comprehensive." Give a real differentiation angle.

Please describe what makes your product different -- this is required.

Product Mockup Image URL optional

If you have already hosted your product mockup image somewhere (your own site, Cloudinary, Imgur, etc.), paste the URL here and we will embed it in the letter for you. Leave blank to get a placeholder you can replace later in your page builder. Need free hosting? Try imgur.com -- free, no signup needed for a direct image link.

Your Mechanism

4. Describe the unique mechanism, method, or system your product uses. *

The "mechanism" is the HOW behind your results -- the specific approach, framework, sequence, or technique that makes your product work. This is the heart of the sales letter. Be as specific as possible.

Please describe your mechanism -- this is required.

5. Why does your mechanism work when others do not? optional

The logic or principle behind why your approach delivers results. Even a simple explanation helps enormously ("It works because most people try to do X before Y. My method reverses that order, and that changes everything").

6. Does your mechanism have a name?

A named mechanism (e.g. "The 3-Step XYZ System") makes your letter more memorable and harder to copy by competitors.

No -- suggest a name for me The AI will generate 2-3 brand name options for your mechanism and include them in the letter metadata.

Yes -- I already have a name We will use your name exactly as you provide it.

No name -- describe it without branding it The letter will describe your mechanism descriptively without a branded name.

What is your mechanism name?

Your Credibility

7. Tell your story. Why are YOU the right person to sell this? *

Your background, how you discovered this approach, why you built this product. Include failures, pivots, and what you learned. Specifics are everything -- "I spent 3 years figuring this out" beats "I have extensive experience."

Please share your credibility story -- this is required.

8. What personal results have YOU achieved using your own method? optional

Your own before/after story. Numbers welcome if you have them. If you do not have hard numbers, describe the qualitative shift. Even "it went from taking me 10 hours a week to 2 hours" is powerful.

Your Proof

9. Paste real testimonials here. optional

Include the full name of the customer and confirm you have their permission to use it in the letter. These will be used VERBATIM -- never modified, never embellished. If you have none, leave this blank. A strong letter can be written without testimonials.

10. What specific, provable numbers can you back up? optional

Only include numbers you can actually defend. Price points, timeframes, student counts, survey results -- if you have evidence, share it here. We will ONLY use numbers you provide. We will not invent any.

11. Paste URLs or copy from your existing sales pages, emails, or ads. optional

This is a major quality lever. If you have existing copy, paste it here. We will mine it for proof points, real customer language, and authentic voice. The more you give us, the more specific and uncopyable your letter will be.

Your Offer

12. List your bonuses. optional

For each bonus: name, what it is, and its perceived value. A strong bonus stack can double conversions. Format: one bonus per line with name, description, and value.

13. Can we suggest additional bonuses if your stack is light?

If you have fewer than 3 bonuses, the AI can suggest additional bonus ideas in the letter metadata. You would still create them yourself -- these are just ideas for you to consider.

Yes -- suggest bonus ideas if my stack needs strengthening Suggested bonuses will appear as metadata only, not in the letter itself. You decide whether to create them.

No -- use only the bonuses I listed above The letter will include only what you provided in Question 12.

14. How do buyers receive their bonuses? optional

Immediate download? Email within 24 hours? Member's area? This detail makes the offer section more concrete and convincing.

Your Positioning

15. Who are your main competitors? optional

Names are OK to include -- we will NEVER attack them by name in the letter. We use this to understand the landscape and position your product against their weaknesses without naming them.

16. What do your competitors lack that you provide? optional

What is the biggest gap in the market that your product fills? What do buyers complain about with other solutions that you have solved?

Your Voice

17. Paste samples of your existing writing, emails, or copy. optional

This is the single biggest quality lever in this form. The AI will study your writing patterns -- your vocabulary, sentence rhythm, how you open, how you transition -- and match that voice throughout your letter. Paste 2-5 paragraphs from emails, blog posts, social media, or anything you have written. The more you give, the better the voice match. If you genuinely have nothing written yet, leave this blank -- we will use a clean direct response voice as the default.

Before You Submit

By submitting this Letter Brief, you confirm: (1) All information provided is accurate and truthful to the best of your knowledge. (2) You have permission to use any testimonials you have included. (3) You understand the sales letter generated from this brief is provided as a starting point -- you are responsible for verifying all claims and ensuring legal compliance for your specific market and use case. (4) You agree to SalesLetters.com's Terms of Service.

I confirm the above. All information I have provided is accurate, and I have permission to use any testimonials included.

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