Diagnose. Position. Convert.
Tell me about your product
Fill in every field with as much specificity as you can. Blind, generic answers produce blind, generic copy. Sharp, specific answers produce sales.
Diagnose market sophistication
Eugene Schwartz identified 5 stages of market sophistication. The stage your market is in determines what kind of headline will work. Answer these 5 questions as honestly as possible.
Diagnose prospect awareness
Eugene Schwartz said there are 5 levels of prospect awareness. Where your prospect sits on this scale determines how direct or indirect your lead must be. Answer yes or no -- the first "no" anchors the stage.
Your Intelligence Report Is Ready
What's Inside Your Intelligence Report
- Your market sophistication diagnosis (Schwartz 1-5)
- Your prospect awareness diagnosis (5 levels)
- The recommended headline formula for your market
- 30 ready-to-use headlines built to your exact specs
- 3 big promises, 3 reasons to believe, full bonus stack
- 5 lead openings that hook the reader
- A complete 20-section sales letter outline
- Plus: An option to have us WRITE the entire letter for you for just $297
Your Sales Letter Intelligence Report
Below is your full battle plan. Every headline, promise, reason to believe, bonus angle, lead opening, and outline section is custom-built from your answers. Use the copy buttons to lift any piece into your doc. Print this page to keep a permanent record.
Want Us To Write The Entire Sales Letter FOR You?
You now have the complete battle plan. For just $297, we'll take every piece of your intelligence report and craft a complete 2,000+ word direct response sales letter -- ready to paste straight into your page.
Generate My Full Sales Letter →
The Diagnosis
3 Big Promises
Your promise is the core of your offer. These are three different angles you can take. Pick the one that feels most alive -- or test all three.
3 Reasons to Believe
Every claim demands proof. These are three different proof angles -- use one, use two, or stack all three.
The Bonus Stack
The bonus stack should make the reader feel that the bonuses alone are worth more than the price. Here's a stack tailored to your product category.
10 Headlines -- Your Recommended Formula
10 Headlines -- Mixed Proven Criteria
3 headlines meet the 4 U's (Unique mechanism, Useful, Urgent, Ultra-specific). 3 headlines meet the Curiosity + Specificity + Almost-Unbelievable criteria. 3 headlines make a promise that sounds almost impossible but isn't. The 10th is a wild card.
Halftime -- Quick Reminder
Picking a headline and writing the full letter yourself takes 20-40 hours. We can do it for you in 24 hours for just $297.
See the Details ↓Mega Prompt -- 10 Schwartz-Style Headlines
Copy this prompt and paste it into Claude or ChatGPT to get 10 custom headlines written in the Eugene Schwartz style, pre-loaded with your product details and diagnosis.
5 Lead Openings That Hook
Five different ways to open your sales letter. Each uses a proven opening mechanism. Pick whichever hook fits your product and voice.
Sales Letter Outline
The complete section-by-section outline for your sales letter. Write in order -- don't skip sections.
Take This Report and Write It Yourself — Or Let Us Write It For You in 24 Hours
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You now have every piece of intelligence you need to write a winning sales letter. The headlines. The promises. The reasons to believe. The bonus stack. The leads. The full outline. It's all yours.
But here's the hard truth: writing a 2,000+ word sales letter from that intelligence takes most marketers 20 to 40 hours of focused work. That's a week of your life. And most people never actually finish -- they get stuck somewhere around the proof section and the draft sits on their desktop for months.
So here's Choice #2.
For a one-time investment of just $297, we'll take every piece of your intelligence report and craft the full letter for you -- in your voice, in direct response style, using double-hyphens (never em dashes), at a 7th-grade reading level, ready to paste straight into your sales page.
- A complete 2,000+ word sales letter built from your diagnosis
- Your chosen headline expanded into a full opening with subhead and deck copy
- All 3 big promises woven into the body copy at maximum impact points
- All 3 reasons to believe placed where they'll do the most work
- The complete bonus stack written out with full descriptions and value anchoring
- The full opening lead written at length in your chosen style
- Every section of the outline expanded into finished, ready-to-use copy
- Delivered as a ready-to-paste Word doc and HTML file
- Strict direct response style -- no fluff, no filler, no em dashes
Let's do the math. A custom copywriter charges $3,000 to $10,000 for a letter like this. A freelance copywriter on Upwork charges $500 to $1,500. Your investment today is just $297 -- less than 10% of what a pro would charge, and without the two-week wait.
You're protected by my 60-day no-questions money-back guarantee. Read the letter. Use the letter. Test the letter. If for any reason you're not happy, you get every penny back -- and you keep everything we sent you.