If you believe what you hear in the news, many countries of the world have gone through a bit of a recession.
Let’s say that you want to boost sales without spending a lot of money. How can you do it? You already know the answer. Marketing. More marketing.
Here are the steps:
1. Ask yourself, “What do my customers really want?”
Even if it’s something not directly related to your product or service, perhaps you can find a way to tie it in. I remember reading a great story about how one marketer for a minor league baseball team in Hawaii needed to drum up attendance. It seemed that everyone loved attending picnics.
So this enterprising marketer created a picnic night at the ballpark. People ate it up.
2. Target a specific segment or group of your customers
You can’t develop a great offer for a nebulous blog of people. Instead, select a sub-group of your customers, so you can create a great offer for them.
For example, in my business I have a segment of customers who are under age 30, have graduated from college but are disillusioned with the corporate world. For these people, I could put together a special package called the “Up-And-Comer’s Kit For Escaping The Corporate World and Finding Fulfillment.”
What OFFER could you put together for a specific group of people that would uniquely meet their needs? Maybe you get a few other businesses to throw in a few things to make your package more attractive. And in return, you give those businesses something of yours they can package in.
For a specific group or segment of customers, you’re creating the ideal offer.
3. Create a sales letter, teleseminar, webinar or web page that systematically gives the benefits of taking advantage of the offer today.
I’ve always felt that good sales letters are me-to-you communications. In other words, a good sales letter sounds just as though we were sitting down over coffee and I was explaining the offer to you, casually and without sales pressure or hype.
That’s what a great sales letter does. It’s a conversation. Now, that sales message can be printed on paper, put on a web page, sent in an email or delivered via fax. The VEHICLE that sends the sales message is far less important than the message itself.