Sales Marketing Letter | How to Use A Sales Letter to Boost Revenues

by Marlon Sanders on September 15, 2010

If you believe what you hear in the news, many countries of the world have gone through a bit of a recession.

Let’s say that you want to boost sales without spending a lot of money.  How can you do it?  You already know the answer.  Marketing.  More marketing.

Here are the steps:

1.  Ask yourself, “What do my customers really want?”

Even if it’s something not directly related to your product or service, perhaps you can find a way to tie it in.  I remember reading a great story about how one marketer for a minor league baseball team in Hawaii needed to drum up attendance.  It seemed that everyone loved attending picnics.

So this enterprising marketer created a picnic night at the ballpark. People ate it up.

2.  Target a specific segment or group of your customers

You can’t develop a great offer for a nebulous blog of people.  Instead, select a sub-group of your customers, so you can create a great offer for them.

For example, in my business I have a segment of customers who are under age 30, have graduated from college but are disillusioned with the corporate world.  For these people, I could put together a special package called the “Up-And-Comer’s Kit For Escaping The Corporate World and Finding Fulfillment.”

What OFFER could you put together for a specific group of people that would uniquely meet their needs?  Maybe you get a few other businesses to throw in a few things to make your package more attractive.  And in return, you give those businesses something of yours they can package in.

For a specific group or segment of customers, you’re creating the ideal offer.

3.  Create a sales letter, teleseminar, webinar or web page that systematically gives the benefits of taking advantage of the offer today.

I’ve always felt that good sales letters are me-to-you communications.  In other words, a good sales letter sounds just as though we were sitting down over coffee and I was explaining the offer to you, casually and without sales pressure or hype.

That’s what a great sales letter does. It’s a conversation.  Now, that sales message can be printed on paper, put on a web page, sent in an email or delivered via fax.  The VEHICLE that sends the sales message is far less important than the message itself.

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