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Need A Sales Letter Marlon Sanders Dear Friend, If you'd like to create sales letters that get big results online, and even sell millions of dollars (potentially), then listen up. My name is Marlon Sanders. I'm the ambassador of using simple letters on your web site to get people to buy stuff. You've probably seen my picture at least once on the Internet. I'm pretty much an icon in Internet marketing. If you search google with "Marlon Sanders" in quotes, you'll see I'm on 90,800 web sites. My products have sold around the world for many years now. I created the first fill-in-the-blanks software program for creating sales letters (http://www.pushbuttonletters.com). The product was hugely successful and has been knocked off, imitated and copied by dozens of people now. I was also the first person to codify sales letters into a 12-step formula that virtually everyone uses nowadays to teach how to write a sales letter. I've taught online marketing and copywriting at 120+ seminars around the world including Australia, Bermuda, Hawaii, U.K. and all major cities in the U.S. I publish really useful Internet marketing secrets, strategies and tips once or more a week. You can subscribe HERE. Anyway, I want to explode a few secrets about using sales letters on your web site and help you get those illusive sales, responses, orders or opt-ins you're searching for. Secret 1: Write long copy for high involvement purchases and short copy for impulse purchases. Let's say that you're buying a new car. Do you want to know only a few paragraphs of information about the car? Or do you want to know a LOT about that car? You probably want to know a lot, right? So long sales letters work to people who are making an emotionally significant purchase AND want to make the correct decision and not waste money. Short letters (or even emails) work for people who are making an impulse buy. Secret #2: Throw your college grammar lessons out the window! Your college professor will cringe when you throw your college textbooks out the window. But that's exactly what you need to do in order to create a sales letter for your product or service that actually works. Why? Because people read informal language. Not formal talk. So go ahead. Use those sentence fragments and make your college profs scream! Secret #3: Use the single biggest secret about marketing EVER to craft your headline. Your headline has ONLY one purpose and most people do NOT get that. They try to do all the wrong things with their headline. If you muck up your headline, you literally ruin your sales letter. What's more, most people have no idea about the single biggest secret for writing headlines -- EVER! Yet, this secret is so simple, you'll instantly understand it when I explain it to you. I want to reveal it to you right now, so please listen up... Free PDF On Next Page --------->>> |